Pro
Sophia Kieffer
Strategic, thoughtful web design for growing brands
New to Contra
Sophia is ready for their next project!
A clean, modern website designed to showcase RH Builders’ work without distraction. The layout prioritizes strong imagery, clarity, and ease of use, creating a polished experience that feels elevated yet approachable. The result is a site that communicates quality, confidence, and craftsmanship at a glance.
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The goal for this project was to create an e-commerce experience that feels elevated, editorial, and effortless to navigate. The design balances clean layouts with bold photography, allowing the product and brand story to lead without overwhelming the user.
With a background in marketing, I approached the site holistically. From homepage storytelling to product listing pages and navigation, every decision was made to support clarity, usability, and conversion while staying true to the brand’s identity.
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The site was designed to balance bold visuals with a clean, effortless user experience. The goal was to create something that feels true to the brand while making it easy for users to browse, explore, and shop without overthinking it. Coming from a marketing background, I approach design holistically, thinking through layout, messaging, and user flow from the start not just how the site looks, but how it functions and supports real goals like engagement and conversion.
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For this project, I designed a website that balances clean visuals with thoughtful strategy. The goal was to create an experience that feels intuitive, aligns with the brand, and supports real goals like sales, inquiries, or engagement.
Coming from a marketing background, I approached the design holistically thinking through layout, messaging, SEO, and user flow from the start, focusing not just on how the site looks, but how it works.
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