pro
Sophia Kieffer
Strategic, thoughtful web design for growing brands
Ready for work
Sophia is ready for their next project!
I designed the landing page for AL Silversmith’s SOLARA collection with a more editorial, fashion-focused approach. I didn’t want it to feel like a typical product page, but something more elevated and visually driven.
I kept the layout really clean and intentional, letting the imagery lead and using simple typography and spacing to support it. The goal was to highlight the pieces without overcomplicating anything and keep the overall feel minimal but still impactful.
I made sure everything felt cohesive from top to bottom so the page reads as one continuous experience rather than a bunch of separate sections.
2
4
51
STUDIO N°1 — Drop 01 E-Commerce Concept
A minimal, high-fashion e-commerce experience for a modern essentials brand.
Designed to feel editorial yet commercially strong, the layout uses intentional whitespace, sharp typography, and a refined neutral palette to let the product lead.
Highlights:
• Elevated hero with bold type
• Clean, conversion-focused product grid
• Statement category navigation
• Balanced editorial + commerce
Timeless. Structured. Cool.
Designed in Figma.
0
53
I designed a refined e-commerce experience for a modern beauty brand focused on clarity and restraint.
The objective was not to overdesign, but to create a digital presence that feels effortless and elevated. Intentional hierarchy, controlled whitespace, and a conversion flow that supports the product rather than competing with it.
Strong design should feel quiet and confident.
If you’re building a beauty brand that values clarity over clutter, I’d love to collaborate.
2
2
99
Lately, I’ve been focused on designing websites that feel elevated without trying too hard.
I care a lot about strong layout, clear user flow, and details that actually support conversion without feeling pushy. Whether it’s e-commerce or a service-based brand, my goal is always the same: make the experience feel intuitive the second you land on the page.
If you’re building something new or refining what you already have, I’d love to collaborate.
9
12
158