Shriya Nagi

A patented Ayurvedic product was confined within a clinical identity - medicinal packaging, a functional logo, and messaging that failed to inspire change. Our deep-dive research revealed a crucial insight: the core audience was younger, more aspirational, and motivated by...

We found inspiration in the timeless Channapatna craft (from Karnataka), building an entire brand world from this single, evocative idea. The toy shapes inspired the iconographic visual language. The playful wooden birds became our muse - inspiring the name “Local Sparrow” and...

Another chapter in our collaboration with Titan Skinn - this time, designing their Coffret Packs. A study in balance - where structure meets sophistication, and packaging becomes an extension of the fragrance itself.