Shriya Nagi
Brand Strategist, Graphic Designer, Creative Communications
New to Contra
Shriya is ready for their next project!
A patented Ayurvedic product was confined within a clinical identity - medicinal packaging, a functional logo, and messaging that failed to inspire change.
Our deep-dive research revealed a crucial insight: the core audience was younger, more aspirational, and motivated by empowerment rather than caution.
The challenge, therefore, was to shift the narrative - from sterile education to cultural relevance. We renamed the brand and positioned 'Azaadi' as a movement, not a medicine - a symbol of freedom, progress, and the power to choose a healthier life.
Services: Rebranding · Packaging Design · Website Development · Collateral Design · Creative Direction
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We found inspiration in the timeless Channapatna craft (from Karnataka), building an entire brand world from this single, evocative idea. The toy shapes inspired the iconographic visual language. The playful wooden birds became our muse - inspiring the name “Local Sparrow” and shaping the visual and verbal identity that followed.
From strategy to design, every element reflects the spirit of mindful making and a rooted connection to the earth - crafting a brand that feels both timeless and contemporary.
Scope: Brand Strategy · Identity Design · Packaging Design · Creative Direction · Social Media
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Another chapter in our collaboration with Titan Skinn - this time, designing their Coffret Packs.
A study in balance - where structure meets sophistication, and packaging becomes an extension of the fragrance itself.
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Unveiling our latest work for Titan Skinn - a festive gift pack range designed to celebrate the art of gifting with elegance and emotion.
A thoughtful blend of design, detail, and delight, created to make every unboxing feel like a moment.
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