We found inspiration in the timeless Channapatna craft (from Karnataka), building an entire brand world from this single, evocative idea. The toy shapes inspired the iconographic visual language. The playful wooden birds became our muse - inspiring the name “Local Sparrow” and shaping the visual and verbal identity that followed.

From strategy to design, every element reflects the spirit of mindful making and a rooted connection to the earth - crafting a brand that feels both timeless and contemporary.

Scope: Brand Strategy · Identity Design · Packaging Design · Creative Direction · Social Media