Started by getting aligned on the core idea for Test & Learn 2025 and figuring out a motion system that actually fits the Optimizely brand. Since the Art Director and the motion team were already involved, the direction felt pretty smooth from the beginning.
Partnership video I made for Optimizely and Google.
This video was created for corporate professionals, mainly for event screens and LinkedIn. My role in this project was purely motion design, while the design direction was created by Optimizely’s Art Director.
Product video I made for StrategyByte.
Type: Product Video / Demo Video
Audience: Cold
Made for ads/socials and website, where the viewer has 0 prior knowledge/context.
A simple structure I followed:
(Problem) -> (Solution) -> (Quick demo) -> (Social proof) -> (CTA)
My...