Product video I made for StrategyByte. Type: Product Video / Demo Video Audience: Cold Made for ads/socials and website, where the viewer has 0 prior knowledge/context. A simple structure I followed: (Problem) -> (Solution) -> (Quick demo) -> (Social proof) -> (CTA) My process for creating demo videos has always been simple: make even complex products feel very clear and easy for the audience to understand. For me, script is the most critical part, even more important than storyboard or animation. My process usually starts with analyzing popular, high-performing demo videos and their scripts. I study what works, build draft structures from those references, then shape the client’s rough script into something sharper and audience-friendly, using Claude as part of that process. Then I add voiceover and start building scenes in Adobe After Effects. You might wonder where storyboarding fits in 😅 I take a slightly faster route. Instead of spending too much time polishing formal storyboards, I often develop scenes directly in motion. Since I have a large library of animation scenes, I go through those, pick what fits, and build from there, while creating supporting visuals in Adobe Illustrator, Figma, or Cinema 4D when needed. I usually prefer getting a proper dashboard design file from the client, though I often extend or create extra UI in Figma, and Google Stitch as part of the process too. Then comes sound design, export, and final polish. Overall, my workflow is very experimental, AI-assisted, fast-moving, and honestly a lot of fun. :)