Crafting Retro Motion Design for Optimizely & Google VideoCrafting Retro Motion Design for Optimizely & Google Video
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Shouvik Fouzder
• Apr 29
Partnership video I made for Optimizely and Google.
This video was created for corporate professionals, mainly for event screens and LinkedIn. My role in this project was purely motion design, while the design direction was created by Optimizely’s Art Director.
My workflow:
First, I studied the design and thought through how the motion should support the retro concept, instead of using a usual corporate animation approach.
I brainstormed using references from my own creative library and Pinterest, especially retro and video game inspired motion.
One big challenge was avoiding the typical smooth 30fps feel. After testing, I chose 25fps to create a balanced motion style, not too smooth, not too rough.
I used that frame rate along with retro-inspired animation details and transitions to bring the look together while keeping it professional.
Then I refined the pacing so it worked both for large event screens and LinkedIn viewing.
The full piece was completed in 3–4 days. A fun challenge where concept and motion style had to work very closely together.
2D AnimationAnimationMotion DesignAdobe After EffectsFigmaAdobe Illustratormotiondesign2danimationanimation
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