SHINA OGUNSHOLA
Professional Copywriter | Marketing Copy
New to Contra
SHINA is ready for their next project!
THE FIRST WORD WASN’T THE PROBLEM.
THE ASSUMPTION WAS.
A business might write:
Our CRM makes customer management easier.❌
But they're assuming the customer already cares about customer management.
What if the real problem is:
I keep forgetting who I need to follow up with.
So I...
ONE LINE. THREE DIFFERENT AUDIENCES.
Product: A fitness app
For beginners:
Your first step toward a healthier routine.
For busy professionals:
A smarter workout for your busiest days.
For experienced users:
Push your training further, every session.
Same product. Different...
THIS SOUNDS GOOD. BUT IT DOESN’T SELL.
We provide innovative, high quality solutions designed to help your business achieve its goals.❌
Sounds professional. Says almost nothing.
My rewrite:
Get more customers without wasting your marketing budget.✅
Good copy isn't about sounding...
I’D DELETE THIS SENTENCE.
We are committed to providing high quality solutions tailored to meet your unique needs.❌
You know what it says.
Your customer still doesn't know why they should care.
My rewrite:
Get the solution you need, without the unnecessary complexity.✅
THE 5 SECOND TEST
You have 5 seconds.
What does this business actually sell?
THE ORIGINAL:
“Innovative financial solutions designed to empower your financial journey.”
⏱️ 5 seconds.
Could you tell what they actually offer?
I couldn't. So I rewrote it:
Manage your money, pay...