SHINA OGUNSHOLA
Professional Copywriter | Marketing Copy
New to Contra
SHINA is ready for their next project!
I write strategic email copy that captures attention, builds desire, and turns readers into action takers.
Services include: Welcome & nurture emails, promotional campaigns, email sequences, newsletters, product launches, and sales emails.
Every email is crafted around your audience and brand voice so your message feels natural, keeps readers engaged, and moves them toward the next step.
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People don't buy what you do. They buy why it matters to them.
Good copy isn't about using complicated words. It's about understanding your audience, identifying what matters to them, and communicating the value clearly.
That's what I focus on as a copywriter turning ideas into clear, persuasive messages that people understand and remember.
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A conversion focused email campaign for AeroSleep, a concept e-commerce brand offering breathable bamboo weighted blankets for hot sleepers.
I created a 4-day welcome sequence designed to move new subscribers from initial interest to purchase through problem focused messaging, product education, social proof, risk reversal, and ethical urgency.
Project Details:
Role: Copywriter
Industry: E-commerce / Consumer Products
Project Type: Email Marketing / Direct-Response Copywriting
Brand: AeroSleep — Concept Brand
Core Offer: 15% off first purchase
The Goal:
The goal was to convert new subscribers into first time customers by addressing a specific customer pain point —overheating while using traditional weighted blankets — and positioning AeroSleep as a more breathable alternative.
The campaign uses a 15% welcome discount alongside product education, social proof, risk reversal, and ethical urgency.
Project Details:
Role: Copywriter
Industry: E-commerce /Consumer Products
Project Type: Email Marketing / Direct Response Copywriting
Brand: AeroSleep — Concept Brand
Core Offer: 15% off first purchase
The Goal:
The goal was to convert new subscribers into first-time customers by addressing a specific customer pain point — overheating while using traditional weighted blankets — and positioning AeroSleep as a more breathable alternative.
The campaign uses a 15% welcome discount alongside product education, social proof, risk reversal, and ethical urgency.
Email 1 — Awareness
Introduce the problem and deliver the 15% welcome offer.
Email 2 — Education
Explain why traditional weighted blankets can feel hot and introduce AeroSleep's breathable bamboo construction.
Email 3 — Social Proof + Risk Reversal
Build trust through customer testimonials and a 30-night guarantee.
Email 4 — Urgency + Conversion
Give subscribers a final opportunity to use their 15% welcome discount.
See the full 4-day email sequence, including strategy, subject lines, and complete email copy.
[View Full Project ↓]
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TaxTrackr - SaaS Landing Page Concept
A speculative copywriting plus web project for a tax tracking app built for freelancers. I worked on the messaging, landing page copy and page concept from the ground up.
Copy - Structure - Design
A Preview of a bigger project.
I took a fictional tax tracking SaaS for freelancers from idea - messaging - landing page copy - structure - visual design. The focus was simple, understand the audience, identify the problem, communicate the value clearly, and create a strong path towards the Call to action.
My role:
Copywriting - messaging strategy - Landing page structure - web design.
What you are seeing here is only part of the work. The full case study is in the link on my profile, the complete project, copy breakdown, strategy and design.
Thanks for checking it out 🍎
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