SHINA OGUNSHOLA
Professional Copywriter | Marketing Copy
New to Contra
SHINA is ready for their next project!
THE 5 SECOND TEST
You have 5 seconds.
What does this business actually sell?
THE ORIGINAL:
“Innovative financial solutions designed to empower your financial journey.”
⏱️ 5 seconds.
Could you tell what they actually offer?
I couldn't. So I rewrote it:
Manage your money, pay...
THE FIRST WORD WASN’T THE PROBLEM.
THE ASSUMPTION WAS.
A business might write:
Our CRM makes customer management easier.❌
But they're assuming the customer already cares about customer management.
What if the real problem is:
I keep forgetting who I need to follow up with.
So I...
I write strategic email copy that captures attention, builds desire, and turns readers into action takers.
Services include: Welcome & nurture emails, promotional campaigns, email sequences, newsletters, product launches, and sales emails.
Every email is crafted around your...
I WROTE THIS FOR THE PERSON WHO WASN’T LISTENING.
Product: A productivity app
Most apps say:
“Manage your tasks, organize your projects, and improve your productivity.”
But imagine the person reading this is already overwhelmed.
I would write:
Open the app. Know what to do next.✅
I REMOVED 12 WORDS AND FOUND THE SALE.
“Our premium headphones are designed with advanced technology to deliver an exceptional and immersive listening experience wherever you go.”❌
Too much description. Not enough reason.
I would write:
Hear what you’ve been missing.✅
Same...