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THE FIRST WORD WASN’T THE PROBLEM.
THE ASSUMPTION WAS.
A business might write:
Our CRM makes customer management easier.❌
But they're assuming the customer already cares about customer management.
What if the real problem is:
I keep forgetting who I need to follow up with.
So I would write:
Never lose a customer to a forgotten follow up.
Good copy starts with the problem people already feel.
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If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you know anyone who...?"
Whoever comes to mind in that gap gets the work.
Usually that's the person with the simplest sentence
attached to their name.
Not the best portfolio in the city.
So try it right now.
Say what you do out loud. Count the words.
If you needed 20, cut with these 3 rules:
1. Name the person, not the industry
"I work with brands" becomes "I write for
dental clinics"
2. Name the outcome they'd brag about
Skip your process. Keep the result they'd repeat to a
friend.
3. Delete every word that could describe 400 other people
Strategic. Data-driven. Storytelling. Solutions. Nobody
passes those along.
The template:
I help [who] [get specific outcome].
Six words. Boring on purpose.
"I help dentists fill empty Tuesdays."
"I write SEO pages that rank."
(Six words is brutal. That's the point.)
If you can't compress it, nobody else can either.
Impressive sentences get compliments. Repeatable ones get
referrals.
What are your 6 words?
Drop them below and I'll tell you which one to cut.
“Repeatable beats impressive” is the real takeaway here. 🔥
Simple positioning is underrated.
Imagine sending someone a link and saying, “This is my business.”
I made this 30-second film for Launch in Seven’s new Business Idea to First Launch service. It shows an illustrative plant-care idea becoming a clear offer, a mobile-friendly page, an inquiry path and outreach drafts.
The $1,500 fixed package includes one offer brief, one responsive landing page, one connected inquiry form, three outreach drafts and one consolidated revision. Domain and hosting costs are separate. Scope, inputs and delivery date are agreed before we start.
Explore the package or message me with your idea and who it helps:
https://contra.com/s/beq6QLOb-business-idea-to-first-launch-landing-page-and-inquiry-form
Original illustrative example, not a client commission or sales result. Custom motion, generated imagery, narration and original music.
Wonderful !
LinkedIn Profile Transformation for a Coaching Business
A self-initiated concept project exploring how strategic positioning, conversion-focused copywriting, responsible AI use, and frontend development can transform a broad professional profile into a focused client journey.
Deliverables included audience and positioning strategy, LinkedIn headline and About transformation, before-and-after comparison, copywriting rationale, responsive frontend development, accessibility and interaction testing, and ethical AI-process disclosure.
This is a fictional concept project and makes no claims about client results, testimonials, or performance metrics.
Gooð