Shijith Pulikkal

Automating Retail Media Reporting: Roundel (Target) Email Feeds → Looker Studio Dashboard

A no-code data pipeline that turns a daily email attachment into a live, self-updating analytics dashboard — built with Make.com, Google Sheets, and Looker Studio.

Overview

A retail media...

Instacart Ads → BigQuery → Looker Studio Automated Reporting Pipeline

Built a fully automated data pipeline that pulls Instacart retail media performance into BigQuery daily — zero manual reporting, live client dashboard.

A US retail media client needed their Instacart Ads...

Retail Media ROAS Command Center – Power BI Dashboard

Built a multi-page Power BI dashboard consolidating retail media ad performance (Instacart Ads, Walmart Connect, CitrusAd) into one executive view. Features a true weighted ROAS measure (SUM(Sales)/SUM(Spend), not an averaged...

Google Sheets | Microsoft Excel Dashboards

I create professional Google Sheets and Microsoft Excel dashboards that transform raw data into actionable insights. Build interactive KPI dashboards with charts, slicers, filters, and date selectors. Combine data from multiple sheets,...