Shijith Pulikkal's Work | ContraWork by Shijith Pulikkal

Shijith Pulikkal

Shijith Pulikkal

Looker Studio Expert | Power BI | Automations | Googlesheets

New to Contra

Shijith is ready for their next project!

Followed by Jato Y, GALLERY L, and kozak B

Thrissur, India

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Thrissur, India

Cover image for Retail Media ROAS Command Center

Retail Media ROAS Command Center – Power BI Dashboard Built a multi-page Power BI dashboard consolidating retail media ad performance (Instacart Ads, Walmart Connect, CitrusAd) into one executive view. Features a true weighted ROAS measure (SUM(Sales)/SUM(Spend), not an averaged ratio — a common calc error), budget pacing alerts, a revenue bridge waterfall breaking down period-over-period change by platform, campaign drill-through with conditional formatting, and anomaly detection on daily spend. Delivered as a customizable, client-ready template.

Cover image for Google Sheets | Microsoft Excel

Google Sheets | Microsoft Excel Dashboards I create professional Google Sheets and Microsoft Excel dashboards that transform raw data into actionable insights. Build interactive KPI dashboards with charts, slicers, filters, and date selectors. Combine data from multiple sheets, workbooks, and external sources. Advanced expertise in QUERY, ARRAYFORMULA, XLOOKUP, INDEX/MATCH, Pivot Tables, Power Query, and Google Apps Script automation. Ideal for sales, marketing, finance, operations, and business performance reporting.

Cover image for Website Performance Dashboard GA4| GSC|

Website Performance Dashboard GA4| GSC| Google Ads I've built a fully customizable and interactive Looker Studio dashboard to analyze website performance using data from: 📊 Google Analytics 4 (GA4) 📈 Google Ads 🔍 Google Search Console This dashboard provides a streamlined view of key metrics to help you make smarter, data-driven decisions.

Cover image for Google Search Console SEO Performance

Google Search Console SEO Performance Dashboard Designed and built a 4-page Pro Google Search Console (GSC) dashboard in Looker Studio focused on SEO performance monitoring and search visibility analysis. Tracks impressions, clicks, CTR, average position, keyword rankings, branded vs non-branded search performance, landing page effectiveness, device insights, and geographic traffic trends. Delivered as a clean, interactive, agency-ready reporting solution with dynamic filters and a customizable white-label design for client reporting