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Shahwaiz Mustafa
Brand Identity Designer for Service Businesses
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Artistc Reach
One letter. Eight personalities. 🔤
I explored the letter S in 8 different directions: soft and rounded, sharp and angular, bold and blocky, and fast like a bolt.
Same letter, same white-on-black treatment. The only thing that changes is the character.
Each mark could suit a...
I'm now taking on new brand projects. 🎨
Two ways to work with me:
Logo Design Package ($350, 7 days)
Two original concepts, three revision rounds, and every file you need for web and print.
Brand Identity + Brand Guidelines Book ($950, 14 days)
Logo, colors, typography, pattern,...
Every ride is a small journey. 🚖
The brand behind it should feel just as smooth.
MyRyd is a UK taxi service offering fixed-price airport transfers and city-to-city rides, with a strong focus on London Luton Airport. The brief: make travel feel easy, trustworthy, and fairly...
What if a city's landmark became one of its letters?
A typography experiment: 8 city wordmarks where one letter is replaced by the skyline's most iconic shape.
Karachi: Mazar-e-Quaid for the "A"
Islamabad: Faisal Mosque for the "M"
Lahore: Minar-e-Pakistan for the "A"
Paris:...
Concepts of Cities: Landmark Wordmark Designs
A series of 8 minimal wordmark concepts where each city's name is reimagined through its most iconic landmark. One letter in every name is replaced by the landmark itself, so the architecture becomes part of the lettering.
The...
