Typography Experiment Replacing Letters with City Landmarks

Typography Experiment Replacing Letters with City LandmarksTypography Experiment Replacing Letters with City Landmarks

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Shahwaiz Mustafa

pro

• Oct 7

What if a city's landmark became one of its letters?

A typography experiment: 8 city wordmarks where one letter is replaced by the skyline's most iconic shape.

Karachi: Mazar-e-Quaid for the "A" Islamabad: Faisal Mosque for the "M" Lahore: Minar-e-Pakistan for the "A" Paris: Eiffel Tower for the "A" Dublin: Spire of Dublin for the "I" Dubai: Burj Khalifa for the "I" London: London Eye for the "O" Berlin: Brandenburg Gate for the "N"

The challenge was keeping the lettering light and clean while each landmark still reads as part of the word. Some are drawn in fine line work and others as solid silhouettes, depending on the shape of the building.

Which one is your favorite? 👇

Typography Logo Design wordmark

Johnson Afolabi

• Oct 7

I like how the skyline replaces a single letter without crowding the word, the fine line version keeps the logo airy.

Shahwaiz Mustafa

pro

• Oct 7

Thanks Johnson, appreciate that. The restraint was the hard part. It's tempting to make the skyline louder, but then the word stops reading as a word. Keeping it light was the only way it worked. Good eye.

TRUEFRAME

max

• Oct 7

dubai using the burj for the I is the cleanest one here

Shahwaiz Mustafa

pro

• Oct 7

Thanks Max, that one's a favourite of mine too. The Burj slots into the "I" so naturally, it almost felt like cheating. Some of the others needed a lot more negotiating.

Arek Dvornechuck

pro

• 15h

Replacing the A in PARIS with the Eiffel Tower is such a clean idea, and the hairline serif keeps it from feeling gimmicky.

Shahwaiz Mustafa

pro

• 15h

Thanks, Arek! Glad the Paris one worked for you. Keeping the weight light was the key to making the tower feel like part of the word. Appreciate you stopping by.

Abdul Rehman

pro

• Oct 3

Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.

The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.

Progress in Motion.