A beautiful website can still leave you completely unsure about what the company actually does. I’ve seen it happen with great typography, polished motion, and strong imagery.
Everything looks considered. The offer doesn’t.
For me, that’s usually a sign that the visual direction...
A quick glimpse at what I’ve been working on lately.
The past few months have been packed with large, complex projects - a lot of strategy, design, development, and far more small decisions than these three seconds can show.
I’m finally getting close to sharing some of them...
Your strongest proof might be showing up after people have already made up their minds. I see this on a lot of websites:
Client logos, testimonials, and case studies - all neatly placed in one section near the bottom of the page.
It looks organized. But it doesn’t really match how...
Found one of the websites I designed on Pinterest today.
A little while ago, I found a few of my Dribbble shots there too. And a couple of times, I’ve randomly spotted my work in someone else’s moodboard.
It feels pretty surreal :)
Most designers, myself included, spend years...
A company can be doing serious work and still look surprisingly small online.
Here are three signs your website might be creating that impression:
1) Everything is fighting for attention
Every service, feature and message feels equally important. When there’s no clear hierarchy,...
