A company can be doing serious work and still look surprisingly small online.
Here are three signs your website might be creating that impression:
1) Everything is fighting for attention
Every service, feature and message feels equally important. When there’s no clear hierarchy,...
A company can be doing serious work and still look much smaller online than it really is.
Usually, I notice one of these three things:
1) Everything is shouting at once
Every service, feature and message wants the same amount of attention. There’s no clear sense of what...
I keep seeing the same issue on complex website projects.
On a call, the product makes perfect sense. The team explains it, answers a few questions, and everything clicks. But then you open the homepage and have to piece it all together yourself.
Internal language.
Five...
Some projects force you to learn something completely new before you can even start designing.
This was one of them.
Working on an interactive neuroscience learning platform meant diving into a subject I knew very little about first. Only after understanding how these concepts...
