Sara Cudemo

Getting design inspiration by walking around in Chengdu, Chongqing and Shanghai.

Every corner is a mix between tradition and innovation.

Not all donuts come out with a hole 🍩

It's an Italian saying: "Non tutte le ciambelle escono con il buco."

It means not everything turns out as planned.

And sometimes that's exactly what needs to happen.

I presented this new identity. Every detail intentional. I so was proud.

...

Rejected vs final brand identity direction ↓ Which one would you have picked? Option 1: Bold geometry. Modern and confident. But it felt too 'European startup'. Not enough warmth. Option 2: Conveys care without predictable real estate symbols. Different execution. Better fit.

I've audited 200+ websites in the past 2 years.

Almost all make the same 3 mistakes that cost them leads daily.

1/ No mention of the customer's struggle

If you don't name the problem, visitors won't know you solve it.

✓ The fix: Lead with the problem. Name the frustration or cost...