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Not all donuts come out with a hole 🍩
It's an Italian saying: "Non tutte le ciambelle escono con il buco."
It means not everything turns out as planned.
And sometimes that's exactly what needs to happen.
I presented this new identity.
Every detail intentional.
I so was proud.
Then silence.
"We love it. BUT..."
That BUT was the turning point.
They realized something I hadn't seen. It looked polished. It felt modern. But it didn't feel like them.
And, they were right.
I had given them what they asked for, not what they needed.
So we restarted.
Still, I loved this brand identity so much that it felt wrong not to share it.
Key lesson: great branding is being willing to let go of what you like and finding what actually works.
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Spent extra time polishing every detail on this homepage.
I focused on strategy and clear, simple content.
And on design that feels clean but engaging.
No flashy animations.
No effects that distract or slow the page.
Just subtle motion to keep visitors interested.
Everything supports one goal: help people understand, and then act.
Here’s what happened:
- People spend 2x more time on the page
- 10% of visitors take real action
- 4+ qualified leads come in every day
Full walkthrough in the video.
What do you think? Drop your thoughts 👇
P.S. If you need a website that performs and still looks premium, DM me. Open for Feb–Mar projects.
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Not every project needs a full brand identity.
Sometimes founders just need something simple to get started.
This is Drommer, a business lab where founders test and build sustainable ideas together.
They are still in the early stages. But now they can talk to customers and investors with confidence. A clear and professional identity does that.
I personally love how it turned out. What do you think?
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Lorenzo's new Brand Identity and Website
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Drommer Brand Identity and Website Development
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Transcendent Website Redesign
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