Top 3 Website Mistakes Losing Leads: Audit Tips for ConversionTop 3 Website Mistakes Losing Leads: Audit Tips for Conversion
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Sara's avatar
Sara Cudemo
pro
ā€¢ Feb 4
I've audited 200+ websites in the past 2 years.
Almost all make the same 3 mistakes that cost them leads daily.
1/ No mention of the customer's struggle
If you don't name the problem, visitors won't know you solve it.
āœ“ The fix: Lead with the problem. Name the frustration or cost of inaction.
2/ You assume people understand how you'll change their life
Show real outcomes: time saved, anxiety reduced, workload gone.
āœ“ The fix: Focus on outcomes, not capabilities.
3/ You hide behind jargon
I checked out a cybersecurity website full of technical terms.
I left not knowing if I needed it or how they could help.
āœ“ The fix: Keep it focused on real-life impact.
Audit your site: ā€¢ Does it show what problem you solve? ā€¢ How you solve it? ā€¢ What life looks like after?
If not, you're losing leads.
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Madi's avatar
Madi šŸ’«
pro
ā€¢ Feb 4
such good advice šŸ‘
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