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I've audited 200+ websites in the past 2 years.
Almost all make the same 3 mistakes that cost them leads daily.
1/ No mention of the customer's struggle
If you don't name the problem, visitors won't know you solve it.
✓ The fix:
Lead with the problem. Name the frustration or cost of inaction.
2/ You assume people understand how you'll change their life
Show real outcomes: time saved, anxiety reduced, workload gone.
✓ The fix:
Focus on outcomes, not capabilities.
3/ You hide behind jargon
I checked out a cybersecurity website full of technical terms.
I left not knowing if I needed it or how they could help.
✓ The fix:
Keep it focused on real-life impact.
Audit your site:
• Does it show what problem you solve?
• How you solve it?
• What life looks like after?
If not, you're losing leads.
The network for creativity
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𝗢𝗻𝗲 𝗼𝗳 𝗠𝘆 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗣𝗮𝗿𝘁𝘀 𝗼𝗳 𝗪𝗲𝗯 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗜𝘀𝗻'𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁.
It's figuring out what's wrong.
A client might say:
“Our website isn't working.”
That's not really a problem statement.
It's a symptom.
So I start digging.
Is the messaging unclear?
Is the user journey confusing?
Is the mobile experience poor?
Is the website slow?
Are forms failing?
Is traffic reaching the wrong pages?
Is SEO holding the site back?
Is the technology itself limiting what the business wants to do?
Sometimes the answer is technical.
Sometimes it's strategic.
Sometimes it's both.
That's why I enjoy website projects that require more than simply following a checklist.
There's something satisfying about taking:
“𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴.”
and turning it into:
“𝗛𝗲𝗿𝗲'𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆, 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗳𝗶𝘅 𝗶𝘁.”
That's where I believe real development value lives.
Turning a vague complaint into something both sides can see is where these projects get easier. I like to write one testable sentence first: mobile visitors reach the form but leave before submitting. Then I talk about fixes.
AURON- Cabin section.
The middle of a website is where strong designs often lose clarity.
I removed motion that didn’t explain anything.
Now the interactions help compare features and cabin modes
