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Taste Test
Rejected vs final brand identity direction ↓
Which one would you have picked?
Option 1: Bold geometry. Modern and confident.
But it felt too 'European startup'. Not enough warmth.
Option 2: Conveys care without predictable real estate symbols.
Different execution. Better fit.
2 voted
22%
7 voted
78%
9 votes
Closed
second one clears..
Option 2 feels right. It has a certain warmth that fits a home brand much better than the tech heavy feel of Option 1.
That's exactly the feeling the client was looking for 🙌
I’d go with Option 1. The logo stands out more, and the background helps reinforce the brand presence.
Thank you 😊 I loved option 1 as well, but the client felt it was too "European startup" and not warm enough. In the end, it's about the target audience, but also how you want to be perceived.
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