Sara Baptista

Ever feel like you’re just throwing money at ads and hoping for the best? 📉

I just wrapped up a project where I took a mess of raw advertising data and turned it into a clear dashboard that actually tells a story. I used XLOOKUP and some smart table structures to merge...

New year, new clarity. 📈

I designed this mobile layout to show how easy it is to keep your business’s key metrics right in your pocket. For any business, starting 2026 with real-time performance data is the difference between guessing and growing.

The goal: Clear, actionable, and...

Finding Powerful Insights in a Simple Report

You don’t need complex software to see the "hidden" story behind the numbers. Using standard Excel formulas (VLOOKUP, SUMIF, AVG), I turned a messy SKU list into a clear Inventory Report that reveals exactly where money is being lost.

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