Sandaruwani D
Art Direction | Brand & Design Expert | 12+ Yrs
A personal project: This is my first book, created a few years ago. And I spent a few weeks re-writing and illustrating - turning it into a new book.
One thing I learned while doing this project is that I had improved my coloring skills, which had been just flat coloring. Plus I ended up creating some new activities for kids.
Building a Brand Around a Character: Meet Lumi
What if a pediatric dental clinic had a friendly little character that children could recognize, trust, and look forward to seeing?
Meet Lumi — a cheerful tooth mascot created to bring warmth, personality, and consistency to a...
Apparel hang tags — motivation & body positivity
A clothing label wanted hang tags that feel like the brand, not a size sticker. The goal was a small set of tags that carry a body-positive message at the point of unboxing, then sit cleanly on garment photos and in-store rails.
The...
Created 2 different flyers for my previous client, to give an idea on how less words can be used to promote his luxury diner.
What do you think?
Will this work?
And which one do you like?
Lumi, the mascot I created for a kid's dental clinic.
The main reason to have Lumi is to make the atmosphere feel happy and less stressed.
Here are some other designs created with the character.
Do you think they will help the kids be happy, but not worry?
