When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

I wanted to play with a simple idea:

Write less. Say more.

So I experimented to build a little lettering system where each letter is missing a piece but hopefully, your brain fills in the gaps anyway.

Because good communication doesn't always need everything spelled out.

And, as a copywriter, I feel slightly obligated to believe that. :)

This looks like the from the movie Arrival👀