Sandaruwani D

Building a Brand Around a Character: Meet Lumi

What if a pediatric dental clinic had a friendly little character that children could recognize, trust, and look forward to seeing?

Meet Lumi — a cheerful tooth mascot created to bring warmth, personality, and consistency to a...

This is my first original song — Island Hustle.

I wrote, edited, and composed it myself. Lyrics, arrangement, mix — first time end-to-end. I had fun, and I went into a space I had been afraid to touch.

There are rough edges. I shipped it anyway.

I made it for the creative...

Apparel hang tags — motivation & body positivity

A clothing label wanted hang tags that feel like the brand, not a size sticker. The goal was a small set of tags that carry a body-positive message at the point of unboxing, then sit cleanly on garment photos and in-store rails.

The...

Created 2 different flyers for my previous client, to give an idea on how less words can be used to promote his luxury diner. What do you think? Will this work? And which one do you like?