Adaramola Samuel
Brand Strategist
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- Followers
“Fast and reliable” leaves a logistics buyer with another question:
What happens when something goes wrong?
In ARQVENA, my self-initiated brand strategy case study, I explored positioning around that concern.
The proposed direction connected two needs: visibility into what is...
Your team may be describing three different businesses under one brand name.
The founder talks about the vision.
The website lists services.
The sales proposal competes on price.
Each version might be accurate. Together, they can leave customers unsure what they are choosing.
...
How I Helped Mar De Pedras Turn Chaos into a Cohesive Brand
Ever seen a brand that looked good… but felt off?
That was Mar De Pedras. Beautiful idea, messy visuals, colors clashing, fonts fighting, and zero connection between their look and story.
They didn’t just want a new...
The Green Room Hotel... Turning Calm Luxury Into a Visual Language
When I started working on The Green Room Hotel brand identity, the goal wasn’t just to design; it was to translate an experience into visuals.
Every color, every font, and every stationery piece had to reflect...
How I Landed My First Brand Design Client and What I Learned Fast!
When I got my first brand design project, it wasn’t about money..... it was about proof.
The client didn’t just need a logo.
They needed someone who could take their messy visuals and turn them into something...
