How I Helped Mar De Pedras Turn Chaos into a Cohesive Brand
Ever seen a brand that looked good… but felt off?
That was Mar De Pedras. Beautiful idea, messy visuals, colors clashing, fonts fighting, and zero connection between their look and story.
They didn’t just want a new...
The Green Room Hotel... Turning Calm Luxury Into a Visual Language
When I started working on The Green Room Hotel brand identity, the goal wasn’t just to design; it was to translate an experience into visuals.
Every color, every font, and every stationery piece had to reflect...
How I Landed My First Brand Design Client and What I Learned Fast!
When I got my first brand design project, it wasn’t about money..... it was about proof.
The client didn’t just need a logo.
They needed someone who could take their messy visuals and turn them into something...
Brand Identity & Stationery Design for The Green Room Hotel
The Green Room Hotel needed a calm, luxurious identity that guests could feel, not just see. Their old visuals lacked structure and story.
I built a full brand system; from strategy and logo design to stationery and brand...
graphicsdesignerbrandBrand StrategyGraphic DesignfoundersBrand Audit DesignCanvaAdobe IllustratorAdobe Suite
“Fast and reliable” leaves a logistics buyer with another question:
What happens when something goes wrong?
In ARQVENA, my self-initiated brand strategy case study, I explored positioning around that concern.
The proposed direction connected two needs: visibility into what is...
