Summary

Process

FAQs

• What happens after I sign the contract?

  Once you’ve reviewed and signed the contract, I’ll send you an onboarding email with a link to our Initial Brand Questionnaire and invite you to the collaborative Pinterest board. This kicks off our deep-dive discovery phase.

• What will be the final cost?

  The cost is tailored to your specific needs and objectives. During our discovery call, we’ll explore your vision and project scope to provide a personalized quote that aligns with your goals.

• How long does the whole process take?

  Typically spans about 2-3 weeks, depending on how quickly feedback is returned. If revisions or additional graphics are needed, the timeline may also extend slightly.

• How many logo concepts will you present?

  I’ll provide 2-3 distinct logo concepts based on your questionnaire responses and moodboard, so you have a strong variety to choose from.

• How does the revision process work, and if I need more than two revisions?

  You’ll begin by reviewing the initial logo concepts and sharing your thoughts during up to two included revision rounds, during which I’ll refine shapes, colors, and typography to capture your vision more precisely. If you find you need further tweaks beyond those two rounds, we can seamlessly extend the process—additional revisions are available for an hourly rate—This ensures that you are completely satisfied with the final design.

• What deliverables will I receive at the end?

  At the end of the project, you’ll receive your master logo files in vector files—AI and EPS formats, high-resolution PNG and JPG files, and web-optimized SVG or PDF versions, and a compact style-guide PDF outlining proper logo usage, primary and secondary color palettes, and your brand’s typography hierarchy and pairings.

• How can I best prepare for our discovery session to make the design process as smooth as possible?

  Ahead of our kickoff, please complete the brand questionnaire and gather at least ten images or Pinterest pins that resonate with your vision, along with any current logos, color palettes, or style references you already use. The richer the context you share—about your goals, audience, and aesthetic preferences—the more accurately I can translate your ideas into a focused, on-target design concepts.

• Can I add on collateral designs to this package?

  Absolutely! Besides these included deliverables, I can help with social-media templates, packaging design, business cards, or any other collateral for an additional fee to further enhance your brand.

• If I already have existing brand elements, can you help with other designs?

  Sure! I've also provided additional marketing collateral designs based on an existing logo from past clients of mine who wanted to expand their branding (e.g. the NZ Concepts rebranding project in the 'Example Projects' section below), so feel free to contact me for additional services, even if you already have an existing brand and just needs an update!