VIRSARI® is an online shop that showcases a collection of stylish and functional household items. The shop is designed to cater women who are interested in cooking, interior design and lifestyle accessories, offering a wide range of products that are both practical and aesthetically pleasing.

For this one client I was responsible to bring to life their visual identity, by capturing the brand essence to convey the idea of versatility and modern lifestyle according to its target audience.

Business Type: Home & Lifestyle products

Keywords: Modern • Minimal • Elegant • Neutral • Adaptable Deliverables: Logo Suite • Color Palette • Typography • Brand Guidelines • Stationary Design • Packaging Design • Amazon Listing Ads •

Timeframe: 6 weeks

Develop a distinctive and memorable visual identity that reflects VIRSARI®’s core values of versatility, sophistication, and modern lifestyle.

Craft a logotype using modern serif typography with elegant contrasts and ligatures to symbolize femininity, luxury, and adaptability.

Establish a refined color palette, balancing neutrality and sophistication and complementary shades for flexibility.

Create a cohesive typography system pairing serif and sans-serif fonts to enhance clarity, elegance, and brand consistency.

Ensure a professional and cohesive brand presence across all digital and print touchpoints, appealing to the target audience of women interested in cooking, interior design, and lifestyle products.