VIRSARI / Brand Identity Design

Bianca Santiago

Main Logo
Main Logo

VIRSARI / Home & Lifestyle Products

VIRSARI® is an online shop that showcases a collection of stylish and functional household items. The shop is designed to cater women who are interested in cooking, interior design and lifestyle accessories, offering a wide range of products that are both practical and aesthetically pleasing.
For this one client I was responsible to bring to life their visual identity, by capturing the brand essence to convey the idea of versatility and modern lifestyle according to its target audience.
First logo sketches
First logo sketches

Project Details

Business Type: Home & Lifestyle products
Keywords: Modern • Minimal • Elegant • Neutral • Adaptable Deliverables: Logo Suite • Color Palette • Typography • Brand Guidelines • Stationary Design • Packaging Design • Amazon Listing Ads •
Timeframe: 6 weeks

Project Objectives:

Develop a distinctive and memorable visual identity that reflects VIRSARI®’s core values of versatility, sophistication, and modern lifestyle.
Craft a logotype using modern serif typography with elegant contrasts and ligatures to symbolize femininity, luxury, and adaptability.
Establish a refined color palette, balancing neutrality and sophistication and complementary shades for flexibility.
Create a cohesive typography system pairing serif and sans-serif fonts to enhance clarity, elegance, and brand consistency.
Ensure a professional and cohesive brand presence across all digital and print touchpoints, appealing to the target audience of women interested in cooking, interior design, and lifestyle products.
Brand colors
Brand colors
Submark Logo
Submark Logo
Secondary Logo
Secondary Logo
Posters Concept
Posters Concept
Posters Concept
Posters Concept
Brand Guidelines
Brand Guidelines
Business Card
Business Card
Packaging
Packaging
Packaging
Packaging
Packaging
Packaging
Envelope + Greeting Card
Envelope + Greeting Card
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Posted May 8, 2024

The challenge for the Virsari brand was to create a distinctive and memorable visual identity that would stand out in the competitive home & lifestyle industry.

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