What's included

• Brand Strategy Workshop

  The Brand Strategy Phase lays the foundation for a strong and cohesive brand identity. Through in-depth research, discovery, and a collaborative workshop, we define the brand’s core values, positioning, target audience, and unique value proposition. This phase ensures alignment between business goals and visual identity, creating a strategic roadmap for design decisions.

• Logo Design Suite

  - Primary Logo (Main Logo) - Secondary Logo (Alternative version of your logo) - Submark (Stripped down logo, great for app icons and profile pictures) - Monogram or Favicon Logo (Small icon version of your logo, usually containing either the logo symbol or initials and perfect to use in the website address bar)

• Color Palette

  The color palette is a curated selection of colors that represent your brand’s personality and visual tone. You’ll receive a set of primary and secondary colors, along with their print and digital codes for easy use across all the brand's touchpoints and recommended pairings for visual harmony.

• Typography

  Typography refers to the fonts chosen to represent your brand’s voice and style. You’ll receive a curated font pairing—including selections for headings, subheadings and body copy, along with guidance on how to use them for consistency across all brand communications. Font recommendations may include both free and premium options. If a paid font is suggested, it will be the client's responsibility to purchase the license. Whenever possible, I’ll also provide a free alternative with a similar look and feel.

• Brand Mockups

  Realistic visual previews that will show how your logo or brand elements will look in real-life settings—like on business cards, packaging, signage, or social media. They help you imagine the final result and see your brand in action before applying it to actual materials.

• Brand Elements

  Custom-made visual elements like patterns, icons, imagery or branded illustrations that add personality and depth to your brand, while reinforcing a cohesive and recognizable identity.

• Brand Guidelines Book

  An extended brand book featuring detailed logo do’s & don’ts, minimum sizes and placement rules; an extended color library with color codes, accent hues, tints, gradients, and usage ratios; a full typography hierarchy with web-safe fallbacks, a cohesive visual language (photography styles, iconography, patterns), clear voice & tone guidance, real-world application mockups (business cards, social posts, packaging), and technical specs for both digital and print—all packaged in a shareable PDF to ensure consistent execution across every touchpoint.

• Marketing collateral Templates

  You’ll receive customizable templates for key marketing materials, such as business cards, letterhead, social media posts, and email newsletters—designed to maintain brand consistency across all your communications.

• Final Assets Delivery

  You’ll receive all logo files in multiple formats (SVG, EPS, PDF, PNG, JPG) for both print and digital use. A complete color palette with swatches, font files or download links (if using free fonts), and a branded guidelines PDF will be included. I’ll also provide mockup files for future reference or internal presentations.

• Ongoing Support

  Even after delivering your final files, I’m here to assist you. I offer up to two weeks of ongoing support to help with any questions or adjustments as you start using your new brand identity across different platforms.