Brand Design from scratchLoreta Lazarova
Launching soon? For founders and teams who need a cohesive identity that makes decisions easy and keeps every touchpoint consistent. We’ll align on strategy, select a visual direction and build a complete system you can hand to your team and partners.
Outcome: faster content creation, cohesive brand image, attractive for investors, recognizable by your right audience
What I need from you – short form submitted, timely feedback, an honest review at the end. :)
Add-ons (contact for pricing) – packaging, social templates, stationery, packaging or website visuals.
Not included – naming, long-form copy, web build, motion.
What's included
Brand Strategy Summary
A concise deck with brand's foundations, competitors and positioning, audience snapshot and brand personality that acts as the strategic foundation of the identity.
Design Direction board
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System
Primary, secondary and submark with clear-space and minimum-size rules.
Color System
Palette with HEX/RGB/CMYK/Pantone notes and usage cases
Typography System
Heading/body pairings, usage rules and licensing notes
Brand Guidelines
A detailed PDF describing the three elements above and their usage rules, do’s/don’ts, examples in context.
File Handoff
Organized folders with .ai, .svg, .pdf, .png exports and a guide for logo formats.
Revisions
1 round for each stage (3-staged process). Additional rounds available if needed (see pricing).
Example work
Loreta's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
FigJam
Hubstaff
Notion
Brand Design
Brand Strategist
Logo Designer
Service provided by
Loreta Lazarova proVarna, Bulgaria
- $1k+
- Earned
- 3
- Paid projects
- 5.00
- Rating
- 220
- Followers
Brand Design from scratchLoreta Lazarova
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
FigJam
Hubstaff
Notion
Brand Design
Brand Strategist
Logo Designer
Launching soon? For founders and teams who need a cohesive identity that makes decisions easy and keeps every touchpoint consistent. We’ll align on strategy, select a visual direction and build a complete system you can hand to your team and partners.
Outcome: faster content creation, cohesive brand image, attractive for investors, recognizable by your right audience
What I need from you – short form submitted, timely feedback, an honest review at the end. :)
Add-ons (contact for pricing) – packaging, social templates, stationery, packaging or website visuals.
Not included – naming, long-form copy, web build, motion.
What's included
Brand Strategy Summary
A concise deck with brand's foundations, competitors and positioning, audience snapshot and brand personality that acts as the strategic foundation of the identity.
Design Direction board
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System
Primary, secondary and submark with clear-space and minimum-size rules.
Color System
Palette with HEX/RGB/CMYK/Pantone notes and usage cases
Typography System
Heading/body pairings, usage rules and licensing notes
Brand Guidelines
A detailed PDF describing the three elements above and their usage rules, do’s/don’ts, examples in context.
File Handoff
Organized folders with .ai, .svg, .pdf, .png exports and a guide for logo formats.
Revisions
1 round for each stage (3-staged process). Additional rounds available if needed (see pricing).
Example work
Loreta's other services
Contact for pricing