Brand RedesignLoreta Lazarova
If your brand no longer fits – new audience, shifted strategy, low legibility – it’s time to redesign. I audit what to keep, set a clear direction and rebuild the identity so you keep essential recognition while everything becomes modern and consistent.
Outcome: sharper positioning, stronger recognition, brand consistency, stakeholder alignment
What I need from you – short form submitted, timely feedback, current assets and an honest review in the end :)
Add-ons – packaging updates, stationery, social templates
Not included – naming, long-form copy, web build, motion
What's included
Brand Strategy Summary
A concise deck with brand's foundations, competitors and positioning, audience snapshot and brand personality that acts as the strategic foundation of the identity.
Design Direction board
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System
Primary, secondary and submark with clear-space and minimum-size rules.
Color System
Palette with HEX/RGB/CMYK/Pantone notes and usage cases
Typography System
Heading/body pairings, usage rules and licensing notes
Brand Guidelines
A detailed PDF describing the three elements above and their usage rules, do’s/don’ts, examples in context.
File Handoff
Organized folders with .ai, .svg, .pdf, .png exports and a guide for logo formats.
Revisions
1 round for each stage (3-staged process). Additional rounds available if needed (see pricing).
Loreta's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
FigJam
Notion
WhatsApp
Brand Design
Brand Strategist
Logo Designer
Service provided by
Loreta Lazarova proVarna, Bulgaria
- $1k+
- Earned
- 3
- Paid projects
- 5.00
- Rating
- 220
- Followers
Brand RedesignLoreta Lazarova
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
FigJam
Notion
WhatsApp
Brand Design
Brand Strategist
Logo Designer
If your brand no longer fits – new audience, shifted strategy, low legibility – it’s time to redesign. I audit what to keep, set a clear direction and rebuild the identity so you keep essential recognition while everything becomes modern and consistent.
Outcome: sharper positioning, stronger recognition, brand consistency, stakeholder alignment
What I need from you – short form submitted, timely feedback, current assets and an honest review in the end :)
Add-ons – packaging updates, stationery, social templates
Not included – naming, long-form copy, web build, motion
What's included
Brand Strategy Summary
A concise deck with brand's foundations, competitors and positioning, audience snapshot and brand personality that acts as the strategic foundation of the identity.
Design Direction board
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System
Primary, secondary and submark with clear-space and minimum-size rules.
Color System
Palette with HEX/RGB/CMYK/Pantone notes and usage cases
Typography System
Heading/body pairings, usage rules and licensing notes
Brand Guidelines
A detailed PDF describing the three elements above and their usage rules, do’s/don’ts, examples in context.
File Handoff
Organized folders with .ai, .svg, .pdf, .png exports and a guide for logo formats.
Revisions
1 round for each stage (3-staged process). Additional rounds available if needed (see pricing).
Loreta's other services
Contact for pricing