Brand Redesign
Contact for pricing
About this service
Summary
What's included
Brand Strategy Summary
A concise deck with brand's foundations, competitors and positioning, audience snapshot and brand personality that acts as the strategic foundation of the identity.
Design Direction board
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System
Primary, secondary and submark with clear-space and minimum-size rules.
Color System
Palette with HEX/RGB/CMYK/Pantone notes and usage cases
Typography System
Heading/body pairings, usage rules and licensing notes
Brand Guidelines
A detailed PDF describing the three elements above and their usage rules, do’s/don’ts, examples in context.
File Handoff
Organized folders with .ai, .svg, .pdf, .png exports and a guide for logo formats.
Revisions
1 round for each stage (3-staged process). Additional rounds available if needed (see pricing).
Recommendations
(5.0)
Client • Oct 13, 2025
Recommended
I collaborated with Lora on project that required more advanced graphic design skills and the work she delivered was absolutely outstanding. Super fast turnaround and easy communication. I'd be happy to collaborate on future projects again!
Client • Mar 30, 2025
Recommended
Working with Loreta was a pleasure. I wanted a comic-style illustration of my girlfriend and me playing chess. She understood my vision and suggested a hilarious storyline that made it even more special. Throughout the process she kept me updated and ensured a smooth collaboration. Her creativity, attention to detail and warm personality made the experience fantastic and the final piece turned out amazing!
Client • Mar 25, 2025
Recommended
When I asked Loreta to illustrate our adventures, I knew it was a complex task. Each moment was unique and she captured it beautifully. With enthusiasm and care she listened to our stories, incorporating every meaningful detail. Thank you, Loreta, for creating a masterpiece that holds a special place in our hearts. I recommend her to anyone who wants a custom illustration for a business or personal project!
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
FigJam
Notion
