Brand Redesign

Pro

Loreta Lazarova

Contact for pricing

About this service

Summary

If your brand no longer fits – new audience, shifted strategy, low legibility – it’s time to redesign. I audit what to keep, set a clear direction and rebuild the identity so you keep essential recognition while everything becomes modern and consistent.
Outcome: sharper positioning, stronger recognition, brand consistency, stakeholder alignment
What I need from you – short form submitted, timely feedback, current assets and an honest review in the end :) Add-ons – packaging updates, stationery, social templates Not included – naming, long-form copy, web build, motion

Process

Where to start → Short intake form Share context, goals, timeline and assets. I reply within 48 h with an answer and a calendar link to book a discovery call.
How we proceed
Discovery call – up to 60 min We go deeper on your objectives, needs, align scope and expectations.
Proposal – within 48 h You receive a detailed proposal: process, scope of work, timeline, pricing, payment terms, work policies and next steps.
Agreement & kickoff On approval, we sign the design contract and lock dates + I send an invoice for 50% upfront payment.
Design process
Stage 1: Strategy + Brand audit Collaborative exercises to clarify new positioning, audiences, personality, priorities. I analyze and synthesize the results into a Brand Strategy Summary (PDF) and audit what to rework at the current identity. Includes 1 revision round if needed. You approve: the strategic foundation and redesign decisions.
Stage 2: Design direction Based on the strategy and redesign plan, I create two mood boards as a Visual Direction Boards. We select one direction and refine lightly if needed (1 revision round). You approve: the final visual direction (the North Star).
Stage 3: Visual identity redesign I design the new visual system (logo suite, color, typography, example applications) and present it. Includes 1 revision round if needed. You approve: the redesigned identity system.
Handoff You receive the Brand Guide and organized files (AI, PDF, SVG, PNG, JPEG), plus a guide for logo formats. Optional add-ons: packaging, template packs, stationery or website illustrations and assets.

What's included

  • Brand Strategy Summary

    A concise deck with brand's foundations, competitors and positioning, audience snapshot and brand personality that acts as the strategic foundation of the identity.

  • Design Direction board

    Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.

  • Logo System

    Primary, secondary and submark with clear-space and minimum-size rules.

  • Color System

    Palette with HEX/RGB/CMYK/Pantone notes and usage cases

  • Typography System

    Heading/body pairings, usage rules and licensing notes

  • Brand Guidelines

    A detailed PDF describing the three elements above and their usage rules, do’s/don’ts, examples in context.

  • File Handoff

    Organized folders with .ai, .svg, .pdf, .png exports and a guide for logo formats.

  • Revisions

    1 round for each stage (3-staged process). Additional rounds available if needed (see pricing).

Recommendations

(5.0)

Ivo Ivanov • UI Flip

Client • Oct 13, 2025

Recommended

I collaborated with Lora on project that required more advanced graphic design skills and the work she delivered was absolutely outstanding. Super fast turnaround and easy communication. I'd be happy to collaborate on future projects again!

Nikolay Nedkov

Client • Mar 30, 2025

Recommended

Working with Loreta was a pleasure. I wanted a comic-style illustration of my girlfriend and me playing chess. She understood my vision and suggested a hilarious storyline that made it even more special. Throughout the process she kept me updated and ensured a smooth collaboration. Her creativity, attention to detail and warm personality made the experience fantastic and the final piece turned out amazing!

Tsvetan Tsvetkov

Client • Mar 25, 2025

Recommended

When I asked Loreta to illustrate our adventures, I knew it was a complex task. Each moment was unique and she captured it beautifully. With enthusiasm and care she listened to our stories, incorporating every meaningful detail. Thank you, Loreta, for creating a masterpiece that holds a special place in our hearts. I recommend her to anyone who wants a custom illustration for a business or personal project!

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

FigJam

FigJam

Notion

Notion

WhatsApp

WhatsApp

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