Brand Refresh

Pro

Loreta Lazarova

Contact for pricing

About this service

Summary

If your brand is recognizable but messy – dated colors, inconsistent use, a logo that needs rework – you don’t need to start over. I protect what people know you for and refresh the system so it’s cleaner and easier to use.
Outcome: improved consistency and brand image, faster execution for your team, recognition preserved
What I need from you – short form submitted, timely feedback, current assets and an honest review in the end :) Add-ons – stationery, social template refresh, packaging touch-ups. Not included – naming, long-form copy, web build, motion.

Process

Where to start → Short intake form Share context, goals, timeline and assets. I reply within 48 h with an answer and a calendar link to book a discovery call.
How we proceed
Discovery call – up to 60 min We go deeper on your objectives, needs, align scope and expectations.
Proposal – within 48 h You receive a detailed proposal: process, scope of work, timeline, pricing, payment terms, work policies and next steps.
Agreement & kickoff On approval, we sign the design contract and lock dates + I send an invoice for 50% upfront payment.
Design process
Stage 1: Questionnaire + Strategy sheet You complete a brand questionnaire about your foundations, audience, competitors, positioning. I review your current assets, synthesize the inputs and deliver a Brand Strategy Sheet (lite). You approve: the foundation and what we keep vs evolve.
Stage 2: Design direction I create two mood boards as Design Direction boards that modernize the look while keeping equity. Light refinement if needed (includes 1 revision round.) You approve: the final visual direction.
Stage 3: Visual identity refresh I refine the logo suite and update color and type; show key applications where helpful. (Includes 1 revision round if needed.) You approve: the refreshed identity system.
Handoff You receive the Brand Guide Sheet and organized files (AI, PDF, SVG, PNG, JPEG). Optional add-ons: stationery, social templates, packaging touch-ups.

What's included

  • Brand Strategy Sheet (from questionnaire)

    A concise 1–2 page summary of foundations, audience, competitors, positioning and tone – distilled from your brand questionnaire and my review.

  • Design Direction boards

    Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.

  • Logo System – refined

    Cleaned primary/secondary/submark with clear-space and minimum-size rules.

  • Color System – updated

    Palette with HEX/RGB/CMYK/Pantone notes and usage cases.

  • Typography System – updated

    Heading/body pairings with usage rules and licensing notes.

  • Brand Guide Sheet

    A one-page guide with the refreshed logo, color specs, type styles and quick do’s/don’ts

  • File Handoff

    Organized folders with .ai, .svg, .pdf, .png, .jpeg exports and a guide for logo formats.

  • Revisions

    1 round for Design Direction and 1 round for Visual Design. Additional rounds available if needed (see pricing).

Recommendations

(5.0)

Ivo Ivanov • UI Flip

Client • Oct 13, 2025

Recommended

I collaborated with Lora on project that required more advanced graphic design skills and the work she delivered was absolutely outstanding. Super fast turnaround and easy communication. I'd be happy to collaborate on future projects again!

Nikolay Nedkov

Client • Mar 30, 2025

Recommended

Working with Loreta was a pleasure. I wanted a comic-style illustration of my girlfriend and me playing chess. She understood my vision and suggested a hilarious storyline that made it even more special. Throughout the process she kept me updated and ensured a smooth collaboration. Her creativity, attention to detail and warm personality made the experience fantastic and the final piece turned out amazing!

Tsvetan Tsvetkov

Client • Mar 25, 2025

Recommended

When I asked Loreta to illustrate our adventures, I knew it was a complex task. Each moment was unique and she captured it beautifully. With enthusiasm and care she listened to our stories, incorporating every meaningful detail. Thank you, Loreta, for creating a masterpiece that holds a special place in our hearts. I recommend her to anyone who wants a custom illustration for a business or personal project!

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

FigJam

FigJam

Notion

Notion

WhatsApp

WhatsApp

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