Brand Refresh
Contact for pricing
About this service
Summary
What's included
Brand Strategy Sheet (from questionnaire)
A concise 1–2 page summary of foundations, audience, competitors, positioning and tone – distilled from your brand questionnaire and my review.
Design Direction boards
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System – refined
Cleaned primary/secondary/submark with clear-space and minimum-size rules.
Color System – updated
Palette with HEX/RGB/CMYK/Pantone notes and usage cases.
Typography System – updated
Heading/body pairings with usage rules and licensing notes.
Brand Guide Sheet
A one-page guide with the refreshed logo, color specs, type styles and quick do’s/don’ts
File Handoff
Organized folders with .ai, .svg, .pdf, .png, .jpeg exports and a guide for logo formats.
Revisions
1 round for Design Direction and 1 round for Visual Design. Additional rounds available if needed (see pricing).
Recommendations
(5.0)
Client • Oct 13, 2025
Recommended
I collaborated with Lora on project that required more advanced graphic design skills and the work she delivered was absolutely outstanding. Super fast turnaround and easy communication. I'd be happy to collaborate on future projects again!
Client • Mar 30, 2025
Recommended
Working with Loreta was a pleasure. I wanted a comic-style illustration of my girlfriend and me playing chess. She understood my vision and suggested a hilarious storyline that made it even more special. Throughout the process she kept me updated and ensured a smooth collaboration. Her creativity, attention to detail and warm personality made the experience fantastic and the final piece turned out amazing!
Client • Mar 25, 2025
Recommended
When I asked Loreta to illustrate our adventures, I knew it was a complex task. Each moment was unique and she captured it beautifully. With enthusiasm and care she listened to our stories, incorporating every meaningful detail. Thank you, Loreta, for creating a masterpiece that holds a special place in our hearts. I recommend her to anyone who wants a custom illustration for a business or personal project!
