Brand RefreshLoreta Lazarova
If your brand is recognizable but messy – dated colors, inconsistent use, a logo that needs rework – you don’t need to start over. I protect what people know you for and refresh the system so it’s cleaner and easier to use.
Outcome: improved consistency and brand image, faster execution for your team, recognition preserved
What I need from you – short form submitted, timely feedback, current assets and an honest review in the end :)
Add-ons – stationery, social template refresh, packaging touch-ups.
Not included – naming, long-form copy, web build, motion.
What's included
Brand Strategy Sheet (from questionnaire)
A concise 1–2 page summary of foundations, audience, competitors, positioning and tone – distilled from your brand questionnaire and my review.
Design Direction boards
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System – refined
Cleaned primary/secondary/submark with clear-space and minimum-size rules.
Color System – updated
Palette with HEX/RGB/CMYK/Pantone notes and usage cases.
Typography System – updated
Heading/body pairings with usage rules and licensing notes.
Brand Guide Sheet
A one-page guide with the refreshed logo, color specs, type styles and quick do’s/don’ts
File Handoff
Organized folders with .ai, .svg, .pdf, .png, .jpeg exports and a guide for logo formats.
Revisions
1 round for Design Direction and 1 round for Visual Design. Additional rounds available if needed (see pricing).
Loreta's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
FigJam
Notion
WhatsApp
Brand Design
Brand Strategist
Logo Designer
Service provided by
Loreta Lazarova proVarna, Bulgaria
- $1k+
- Earned
- 3
- Paid projects
- 5.00
- Rating
- 220
- Followers
Brand RefreshLoreta Lazarova
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
FigJam
Notion
WhatsApp
Brand Design
Brand Strategist
Logo Designer
If your brand is recognizable but messy – dated colors, inconsistent use, a logo that needs rework – you don’t need to start over. I protect what people know you for and refresh the system so it’s cleaner and easier to use.
Outcome: improved consistency and brand image, faster execution for your team, recognition preserved
What I need from you – short form submitted, timely feedback, current assets and an honest review in the end :)
Add-ons – stationery, social template refresh, packaging touch-ups.
Not included – naming, long-form copy, web build, motion.
What's included
Brand Strategy Sheet (from questionnaire)
A concise 1–2 page summary of foundations, audience, competitors, positioning and tone – distilled from your brand questionnaire and my review.
Design Direction boards
Approved mood board with overall aesthetics and notes, used to establish the creative direction that will guide every design decision throughout the project.
Logo System – refined
Cleaned primary/secondary/submark with clear-space and minimum-size rules.
Color System – updated
Palette with HEX/RGB/CMYK/Pantone notes and usage cases.
Typography System – updated
Heading/body pairings with usage rules and licensing notes.
Brand Guide Sheet
A one-page guide with the refreshed logo, color specs, type styles and quick do’s/don’ts
File Handoff
Organized folders with .ai, .svg, .pdf, .png, .jpeg exports and a guide for logo formats.
Revisions
1 round for Design Direction and 1 round for Visual Design. Additional rounds available if needed (see pricing).
Loreta's other services
Contact for pricing