Awarewell / Brand Identity / Healthcare

Loreta Lazarova

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

Healthcare

Awarewell

BRAND STRATEGY / DESIGN DIRECTION / VISUAL IDENTITY / GUIDELINES

Brand keywords: Caring, Calm, Warm, Transparency, Community, Human, Modern, Reassuring

WHAT?

Awarewell delivers mobile, community-based and in-home preventive health screenings that give early, non-diagnostic insights and plain-language guidance for what to ask your doctor next.

WHY?

To bridge the gap between awareness and action by making early screening simple, comfortable, and affordable – without fear or pressure.

FOR WHO?

Adults 40+ and caregivers 25-55, plus community leaders coordinating events – people who value convenience, clarity, and trust. Served locally through community events and in-home visits across Southern California.

Strategic Insights

Keep the tone human and balanced – not overly clinical or salesy – and prove AwareWell shows up where life happens: churches, senior centers, workplaces and homes.

Draw bright boundaries – screenings create awareness, not diagnosis – and make next steps obvious with materials effortless to read, keep and share.

Solution

I built a human, local identity – the logomark embodies AW and self-reflection (as self-care). And as a leading visual element – photography with real seniors and caregivers in relaxed community and home settings.

Nature-drawn greens, soft gradients and beiges bring calm, health and reassuring, replacing clinical blues used by competitors; sans-serifs keep info clean, legible and matching the brand's personality .