Earthful / Brand Identity & Packaging / Food&Beverage
Loreta Lazarova
Earthful
Brand keywords: Exploring, Freedom, Adventurous, Uplifting, Natural, Sustainable, Authentic, Fun
WHAT?
Earthful offers delicious, healthy drink and meal replacements packed with plant proteins, antioxidants, mushrooms, supergreens, collagen and hydration elements.
WHY?
To make healthy living easy, enjoyable and sustainable through great taste and support for active, adventurous lifestyles.
FOR WHO?
Active individuals who love adventures, healthy living and the great outdoors.
Strategic Insights:
Earthful is rooted in nature – modern outdoor mindset with earth-first values, real ingredients and a calm, grounded energy.
Active, adventurous audience – always on the move; wants convenient, great-tasting nutrition that fits hikes, workouts and busy days.
Competitors' visual style – many competitors aim for minimalistic and modern visual approach, leaving space for brands with warmth and personality.
Solution:
↪ Earthful’s visual identity is built around the idea of bringing nature closer – making wellness feel personal, tangible and part of your everyday flow. It’s about stepping into nature, being part of it. That's why the logo acts like a “window” that invites people to explore the outdoors and have fun.
It’s earthy, creative, warm and handmade looking. The brand captures the feeling of walking barefoot through grass, sipping something delicious on a mountain trail or stretching into the sun – health as a lifestyle, not a performance.
Scope of work:
Strategy & Creative Direction
Visual Identity
Brand Guidelines
Packaging Design
Custom Illustrations
Social Media Design - post visuals, videos
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Posted Apr 9, 2025
We established a strong, memorable brand presence for Earthful as a new market entrant who stands out on crowded shelves and digital platforms.
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