Collabify / Brand Identity / Influencer Marketing App
Loreta Lazarova
Collabify / Influencer Marketing
BRAND IDENTITY / VISUAL DIRECTION / BRAND GUIDELINES
Brand keywords: Modern, Creative, Trustworthy, Vibrant, Approachable, Energetic
WHAT?
Collabify is a new influencer matchmaking app designed to connect small businesses with influencers seamlessly, making influencer marketing affordable, efficient and results-driven.
WHY?
To simplify the collaboration process, removing barriers for businesses and giving influencers access to meaningful brand partnerships.
FOR WHO?
Ambitious brands, marketers and creators looking to grow through meaningful, modern collaborations.
Challenges:
Collabify had a strong concept but needed a clear, visual way to communicate what it is, who it’s for and why it’s different.
Collabify needed to speak to both business owners and creators.
The identity needed to scale seamlessly across app, web and social.
Solution:
↪ To solve this, I developed Collabify’s visual identity from the ground up – crafting a bold yet friendly logo system, a vibrant and accessible color palette and a modern typographic hierarchy using Scandia. I established a photography style rooted in authenticity to connect with both creators and brands. Every element was designed to be scalable, mobile-first and easy to implement – resulting in a cohesive trustworthy identity ready for launch.
Scope of work:
Strategy & Creative Direction
Visual Identity - Logo, Colors, Typography, Visual Direction
Brand Guidelines
Social Media Design
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Posted May 1, 2025
A brand strategy and visual identity for a platform which connects small businesses with influencers for efficient marketing.
