Basic Brand Strategy

This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.

Logo

The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.

Icon set

Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.

Colour palette

Thoughtfully selected set of colors, chosen based on the established basic brand strategy, that represents the brand’s identity and evokes specific emotions, ensuring a consistent and recognizable visual presence across all platforms.

Social media templates

Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.

Video tutorials

Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.