BASIC Brand Design System

Lukasz Ociepka

Starting at

1,980

About this service

Summary

This package is designed for small business owners, marketing managers, and organizations seeking basic brand identity elements and a elementary strategic approach — without the complexity of a full brand identity system.

This service is for you if you are:

Launching a new brand/MVP and need a foundational identity system to get started.

Looking to refresh your brand to align with a new strategy.

Struggling to stand out from your competition.

Facing challenges with inconsistent visuals and messaging across channels.

Having trouble attracting your ideal clients.

If any of this sounds like you, feel free to contact me, and let’s discuss what we can achieve together!

I focus on making our work together smooth and enjoyable. With careful planning, regular updates, and a commitment to keeping things on track, you’ll always feel informed and at ease. With 16 years in the industry, I design identities that look great and truly support your business – creating a brand you’ll be proud of through a process that feels easy and supportive.

Process

01. Discovery

It all starts with a conversation. Let's talk about your expectations and business goals. We'll discover the needs and make a plan to meet them.

Current brand identity audit

Brand sprint

Needs assessment

Project timeline

Detailed offer – based on the agreed scope

02. Concept

Let's clarify the right narrative and visual direction of the project. We're going to ensure that it reflects the strategic objectives.

Moodboard

03. Design

High-fidelity design work starts. We're creating a consistent visual identity system containing a specific set of elements. This is all based on our pre-established goals and strategy.

Logo

Icon set (4-6 icons)

Social media templates (4-6 templates redy to use in Canva)

04. Launch

Getting everything ready for the new system, including files, instructions, and video guides. I'm also coordinating the production of digital and printed materials. You can count on my support throughout the process.

Digital assets preparation

Brand manual & guidelines

Support at the brand launch

FAQs

How long does the design process take?
The process takes 3 weeks minimum, including all 4 stages described.
This package doesn't fit me well, what now?
No problem; it’s just an example. I’m flexible and can adjust the package to suit your needs. But first, I’d like to get to know you and your business :) Feel free to book a discovery call, and let’s talk!
I live in different time zone, is that a problem?
I’m flexible and can adjust our meeting times to fit your schedule.
How many revisions are included?
This package includes one series of revisions in stages 2 and 3. However, the process is designed to prevent misunderstandings and ensure you have real input at every project stage. This approach minimizes the need for revisions. If you need more series I can adjust to your needs.

What's included

Basic Brand Strategy
This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.
Logo
The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.
Icon set
Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.
Colour palette
Thoughtfully selected set of colors, chosen based on the established basic brand strategy, that represents the brand’s identity and evokes specific emotions, ensuring a consistent and recognizable visual presence across all platforms.
Social media templates
Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.
Video tutorials
Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.

Example projects