BASIC Brand Design SystemLukasz Ociepka
This package is designed for small business owners, marketing managers, and organizations seeking basic brand identity elements and a elementary strategic approach — without the complexity of a full brand identity system.
This service is for you if you are:
Launching a new brand/MVP and need a foundational identity system to get started.
Looking to refresh your brand to align with a new strategy.
Struggling to stand out from your competition.
Facing challenges with inconsistent visuals and messaging across channels.
Having trouble attracting your ideal clients.
If any of this sounds like you, feel free to contact me, and let’s discuss what we can achieve together!
I focus on making our work together smooth and enjoyable. With careful planning, regular updates, and a commitment to keeping things on track, you’ll always feel informed and at ease. With 16 years in the industry, I design identities that look great and truly support your business – creating a brand you’ll be proud of through a process that feels easy and supportive.
What's included
Basic Brand Strategy
This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.
Logo
The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.
Icon set
Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.
Colour palette
Thoughtfully selected set of colors, chosen based on the established basic brand strategy, that represents the brand’s identity and evokes specific emotions, ensuring a consistent and recognizable visual presence across all platforms.
Social media templates
Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.
Video tutorials
Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.
FAQs
The process takes 3 weeks minimum, including all 4 stages described.
No problem; it’s just an example. I’m flexible and can adjust the package to suit your needs. But first, I’d like to get to know you and your business :) Feel free to book a discovery call, and let’s talk!
I’m flexible and can adjust our meeting times to fit your schedule.
This package includes one series of revisions in stages 2 and 3. However, the process is designed to prevent misunderstandings and ensure you have real input at every project stage. This approach minimizes the need for revisions. If you need more series I can adjust to your needs.
Example work
Lukasz's other services
Starting at$1,980
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
Brand Designer
Brand Strategist
Design Systems Specialist
Service provided by
Lukasz Ociepka Ellesmere Port, UK
BASIC Brand Design SystemLukasz Ociepka
Starting at$1,980
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
Brand Designer
Brand Strategist
Design Systems Specialist
This package is designed for small business owners, marketing managers, and organizations seeking basic brand identity elements and a elementary strategic approach — without the complexity of a full brand identity system.
This service is for you if you are:
Launching a new brand/MVP and need a foundational identity system to get started.
Looking to refresh your brand to align with a new strategy.
Struggling to stand out from your competition.
Facing challenges with inconsistent visuals and messaging across channels.
Having trouble attracting your ideal clients.
If any of this sounds like you, feel free to contact me, and let’s discuss what we can achieve together!
I focus on making our work together smooth and enjoyable. With careful planning, regular updates, and a commitment to keeping things on track, you’ll always feel informed and at ease. With 16 years in the industry, I design identities that look great and truly support your business – creating a brand you’ll be proud of through a process that feels easy and supportive.
What's included
Basic Brand Strategy
This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.
Logo
The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.
Icon set
Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.
Colour palette
Thoughtfully selected set of colors, chosen based on the established basic brand strategy, that represents the brand’s identity and evokes specific emotions, ensuring a consistent and recognizable visual presence across all platforms.
Social media templates
Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.
Video tutorials
Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.
FAQs
The process takes 3 weeks minimum, including all 4 stages described.
No problem; it’s just an example. I’m flexible and can adjust the package to suit your needs. But first, I’d like to get to know you and your business :) Feel free to book a discovery call, and let’s talk!
I’m flexible and can adjust our meeting times to fit your schedule.
This package includes one series of revisions in stages 2 and 3. However, the process is designed to prevent misunderstandings and ensure you have real input at every project stage. This approach minimizes the need for revisions. If you need more series I can adjust to your needs.
Example work
Lukasz's other services
$1,980