EXTENDED Brand Design System

Starting at

$

2,900

About this service

Summary

This package is designed for business owners, marketing managers, and organizations looking for a comprehensive brand identity system.
It includes an advanced strategic approach and a wide range of brand elements, offering a more in-depth and cohesive solution to elevate their brand presence.

Process

01. Discovery
It all starts with a conversation. Let's talk about your expectations and business goals. We'll discover the needs and make a plan to meet them. 
Current brand identity audit
Brand workshop
Needs assessment
Project timeline
Detailed offer – based on the agreed scope
02. Concept
Let's clarify the right narrative and visual direction of the project. We're going to ensure that it reflects the strategic objectives.
Brand Visual strategy
Brand Communication workshop
Brand Communication strategy
03. Design
High-fidelity design work starts. We're creating a consistent visual identity system containing a specific set of elements. This is all based on our pre-established goals and strategy.
Logo
Logo animation
Key Visual
Icon set (6-10 icons)
Social media templates (10-15 templates ready to use in Canva)
Presentation template (ready to use in Canva)
Business Cards
Flyer design
Posters
Merch
Stickers
Trade Show Booth Design
04. Launch
Getting everything ready for the new system, including files, instructions, and video guides. I'm also coordinating the production of digital and printed materials. You can count on my support throughout the process.
Brand Files Library
Digital assets preparation
Brand manual & guidelines
Video tutorials
Support in Brand Material Production
Support at the brand launch

FAQs

  • How long does the design process take?

    The process takes 8 weeks minimum, including all 4 stages described.

  • This package doesn't fit me well, what now?

    No problem; it’s just an example. I’m flexible and can adjust the package to suit your needs. But first, I’d like to get to know you and your business :) Feel free to book a discovery call, and let’s talk!

  • I live in different time zone, is that a problem?

    I’m flexible and can adjust our meeting times to fit your schedule.

  • How many revisions are included?

    This package includes one series of revisions in stages 2 and 3. However, the process is designed to prevent misunderstandings and ensure you have real input at every project stage. This approach minimizes the need for revisions. If you need more series I can adjust to your needs.

What's included

  • Brand Strategy

    This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.

  • Brand Communication Strategy

    A document outlining a plan that defines how the brand communicates its message and values to build relationships with target clients and influence their perception of the brand.

  • Visual Strategy

    A plan developed based on strategic assumptions, defining how the brand appears and communicates its character to attract the attention of target clients.

  • Logo

    The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.

  • Logo animation

    A dynamic animation that enhances the brand’s image and increases audience immersion during interactions with the brand. It can be used in social media and promotional videos.

  • Key Visual

    A graphic form repeated across all materials. It can be an illustration or graphic motive.

  • Icon set

    Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.

  • Social media templates

    Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.

  • Presentation template

    To be used during keynotes and events.

  • Business Cards

    A basic promotional tool for meetings.

  • Flyer design

    Promotion during trade shows or events, and an addition to packages.

  • Posters

    Outdoor promotion of the brand.

  • Merch

    T-shirts, bags, and other gadgets that help promote the brand and serve as attractive gifts for clients.

  • Stickers

    A versatile promotional element that effortlessly grabs attention and can be used in many creative ways.

  • Trade Show Booth Design

    A creative space that strengthens the brand’s image at key events, attracts attention, and builds recognition among attendees.

  • Brand Files Library

    A clear and organized collection of visual identity elements that forms a complete system. Easy access and logical structure enable efficient use of materials in daily brand management, ensuring consistency and professionalism.

  • Brandbook

    A complete guide to the developed system and instructions on how to use it.

  • Video tutorials

    Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.

  • Support in Brand Material Production

    Collaboration with the printing house, technical assistance, and consultancy.

  • Support in Launching the New Brand Identity

    Preparation of promotional materials supporting the announcement of the new brand identity.


Duration

8 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma