What's included

• Brand Strategy

  This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.

• Brand Communication Strategy

  A document outlining a plan that defines how the brand communicates its message and values to build relationships with target clients and influence their perception of the brand.

• Visual Strategy

  A plan developed based on strategic assumptions, defining how the brand appears and communicates its character to attract the attention of target clients.

• Logo

  The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.

• Logo animation

  A dynamic animation that enhances the brand’s image and increases audience immersion during interactions with the brand. It can be used in social media and promotional videos.

• Key Visual

  A graphic form repeated across all materials. It can be an illustration or graphic motive.

• Icon set

  Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.

• Social media templates

  Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.

• Presentation template

  To be used during keynotes and events.

• Business Cards

  A basic promotional tool for meetings.

• Flyer design

  Promotion during trade shows or events, and an addition to packages.

• Posters

  Outdoor promotion of the brand.

• Merch

  T-shirts, bags, and other gadgets that help promote the brand and serve as attractive gifts for clients.

• Stickers

  A versatile promotional element that effortlessly grabs attention and can be used in many creative ways.

• Trade Show Booth Design

  A creative space that strengthens the brand’s image at key events, attracts attention, and builds recognition among attendees.

• Brand Files Library

  A clear and organized collection of visual identity elements that forms a complete system. Easy access and logical structure enable efficient use of materials in daily brand management, ensuring consistency and professionalism.

• Brandbook

  A complete guide to the developed system and instructions on how to use it.

• Video tutorials

  Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.

• Support in Brand Material Production

  Collaboration with the printing house, technical assistance, and consultancy.

• Support in Launching the New Brand Identity

  Preparation of promotional materials supporting the announcement of the new brand identity.