EXTENDED Brand Design SystemLukasz Ociepka
This package is designed for business owners, marketing managers, and organizations looking for a comprehensive brand identity system.
It includes an advanced strategic approach and a wide range of brand elements, offering a more in-depth and cohesive solution to elevate their brand presence.
What's included
Brand Strategy
This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.
Brand Communication Strategy
A document outlining a plan that defines how the brand communicates its message and values to build relationships with target clients and influence their perception of the brand.
Visual Strategy
A plan developed based on strategic assumptions, defining how the brand appears and communicates its character to attract the attention of target clients.
Logo
The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.
Logo animation
A dynamic animation that enhances the brand’s image and increases audience immersion during interactions with the brand. It can be used in social media and promotional videos.
Key Visual
A graphic form repeated across all materials. It can be an illustration or graphic motive.
Icon set
Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.
Social media templates
Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.
Presentation template
To be used during keynotes and events.
Business Cards
A basic promotional tool for meetings.
Flyer design
Promotion during trade shows or events, and an addition to packages.
Posters
Outdoor promotion of the brand.
Merch
T-shirts, bags, and other gadgets that help promote the brand and serve as attractive gifts for clients.
Stickers
A versatile promotional element that effortlessly grabs attention and can be used in many creative ways.
Trade Show Booth Design
A creative space that strengthens the brand’s image at key events, attracts attention, and builds recognition among attendees.
Brand Files Library
A clear and organized collection of visual identity elements that forms a complete system. Easy access and logical structure enable efficient use of materials in daily brand management, ensuring consistency and professionalism.
Brandbook
A complete guide to the developed system and instructions on how to use it.
Video tutorials
Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.
Support in Brand Material Production
Collaboration with the printing house, technical assistance, and consultancy.
Support in Launching the New Brand Identity
Preparation of promotional materials supporting the announcement of the new brand identity.
FAQs
The process takes 8 weeks minimum, including all 4 stages described.
No problem; it’s just an example. I’m flexible and can adjust the package to suit your needs. But first, I’d like to get to know you and your business :) Feel free to book a discovery call, and let’s talk!
I’m flexible and can adjust our meeting times to fit your schedule.
This package includes one series of revisions in stages 2 and 3. However, the process is designed to prevent misunderstandings and ensure you have real input at every project stage. This approach minimizes the need for revisions. If you need more series I can adjust to your needs.
Example work
Lukasz's other services
Starting at$2,900
Duration8 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Lukasz Ociepka Ellesmere Port, UK
EXTENDED Brand Design SystemLukasz Ociepka
Starting at$2,900
Duration8 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Digital Marketer
This package is designed for business owners, marketing managers, and organizations looking for a comprehensive brand identity system.
It includes an advanced strategic approach and a wide range of brand elements, offering a more in-depth and cohesive solution to elevate their brand presence.
What's included
Brand Strategy
This document provides a summary of all the work and agreements made during the brand workshop, including project goals, brand values, target audience, tone of voice, and brand positioning. This summary provides a solid base for future marketing, helps the team stay clear and consistent on brand strategy, and outlines the key brand elements needed for development.
Brand Communication Strategy
A document outlining a plan that defines how the brand communicates its message and values to build relationships with target clients and influence their perception of the brand.
Visual Strategy
A plan developed based on strategic assumptions, defining how the brand appears and communicates its character to attract the attention of target clients.
Logo
The foundational element of the identification system tailored to the Basic Brand Strategy developed in Stage 1.
Logo animation
A dynamic animation that enhances the brand’s image and increases audience immersion during interactions with the brand. It can be used in social media and promotional videos.
Key Visual
A graphic form repeated across all materials. It can be an illustration or graphic motive.
Icon set
Icons convey core values and benefits at a glance, which is essential in an era of shorter attention spans. They play a key role in making brand communication clearer and more accessible.
Social media templates
Designed in Canva to allow for easy, consistent use, enabling quick customization while maintaining brand cohesion across all posts.
Presentation template
To be used during keynotes and events.
Business Cards
A basic promotional tool for meetings.
Flyer design
Promotion during trade shows or events, and an addition to packages.
Posters
Outdoor promotion of the brand.
Merch
T-shirts, bags, and other gadgets that help promote the brand and serve as attractive gifts for clients.
Stickers
A versatile promotional element that effortlessly grabs attention and can be used in many creative ways.
Trade Show Booth Design
A creative space that strengthens the brand’s image at key events, attracts attention, and builds recognition among attendees.
Brand Files Library
A clear and organized collection of visual identity elements that forms a complete system. Easy access and logical structure enable efficient use of materials in daily brand management, ensuring consistency and professionalism.
Brandbook
A complete guide to the developed system and instructions on how to use it.
Video tutorials
Short, step-by-step tutorials explain how to use the provided social media templates and brand identity files, making it easier to delegate brand-related tasks.
Support in Brand Material Production
Collaboration with the printing house, technical assistance, and consultancy.
Support in Launching the New Brand Identity
Preparation of promotional materials supporting the announcement of the new brand identity.
FAQs
The process takes 8 weeks minimum, including all 4 stages described.
No problem; it’s just an example. I’m flexible and can adjust the package to suit your needs. But first, I’d like to get to know you and your business :) Feel free to book a discovery call, and let’s talk!
I’m flexible and can adjust our meeting times to fit your schedule.
This package includes one series of revisions in stages 2 and 3. However, the process is designed to prevent misunderstandings and ensure you have real input at every project stage. This approach minimizes the need for revisions. If you need more series I can adjust to your needs.
Example work
Lukasz's other services
$2,900