FTBL expert – The best prepared ones win
Lukasz Ociepka
The best prepared ones win.
Nutrition and comprehensive care for football players.
About the client:
FTBL expert combines its products with a range of services, including nutritional consultancy, webinars, and football summer camps for young players. The brand shares knowledge, fuels ambitions – it’s an idea that resonates with young football players, who are the target audience.
Scope of work:
Brand workshop • Naming • Brand messaging strategy • Logo project • Brand visual strategy • Identification elements • Packaging • Promotional materials • eBook • Social media system • Merch • Brand manual • eCommerce platform – functional mockups (UX) • eCommerce platform – layout (UI)
01. Start of the project
There was an idea: to create a brand targeted towards young and ambitious football players, offering them support in proper nutrition and education in training. Together with the client, we faced the challenge of building a brand completely from scratch.
We prepared a project timeline and began with a workshop where we defined the goals and principles of the newly emerging brand.
02. Project approach
We built the project on a few key ideas. First, the brand should clearly show the link between football and expert knowledge.
Secondly, it was important to create an identity of the brand that young football players would want to be a part of. Moreover, the image should be designed to offer wide possibilities for the brand's future growth.
03. Naming
The naming is based on an acronym and a reference to science. The acronym "FTBL" is easily read as "FOOTBALL," enhancing the clarity of the logo.
To ensure a good understanding of the name, the word "Football" is essential. The element "expert" relates to science, emphasizing the product's dedication. Naming conveys "We are experts in football supplementation!" and stands out in the market.
04. Slogan
The crafted slogan elevates the concept of self-improvement, emphasizing that those who prepare best are the ones achieving biggest goals. It applies to both the provided supplementation and the knowledge offered by the brand as tools for preparation.
05. Brand symbol
The starting point for the symbol was the classic football ball. Building on this foundation, the distinctive panels found on it were combined with the symbolism of molecules, representing the world of knowledge and connecting to expertise. They also directly reference the composition of the offered products.
The result is a unique and cohesive symbol that provides ample room for the brand's future development.
06. Visual strategy
Colors
The chosen color palette was selected to emphasize the strength and energy behind the FTBL expert brand. The bold green color highlights the sporty character and references football.
Typography
The chosen Oyko font features angular styling and simple lines, which correspond well with the logo's style, creating a cohesive look. The font enhances the sporty character of the brand and builds its uniqueness.
07. Packaging
Packaging is central to the brand's offerings. It follows a visual strategy with elements like color scheme, molecule motif, bold typography, icons, and dynamic photos.
The products stand out, each with a unique character that quickly connects with football themes. The style aligns with the characteristics of the target audience, addressing to young and ambitious football players.
08. Brand use case
The brand is aimed at young, ambitious football players. The goal is to spread knowledge about proper diet and effective training, which are the foundations for improving performance.
FTBL expert shares knowledge, and fuels ambitions – it’s an idea that resonates with young football players.
09. Promotional materials
The brand extends beyond products and is developed in the form of merchandise and clothing.
The football theme provides a wide range of possibilities in this area, so various ways of using the brand image were proposed as part of the project.
10. Icon system
Dedicated set of icons aims to communicate the benefits that can be obtained through the use of the offered products. Also, icons align with the goals that the brand helps achieve.
Additional icons relate to specific topics related to training and are used in the ebook as well as presentations during webinars.
11. Digital elements
As part of the project, a series of graphic templates for social media publications were developed, serving as the primary communication channel for FTBL expert.
Additionally, an eBook was designed as a fundamental lead magnet in digital promotion.
12. Webdesign
Ecommerce website was designed to facilitate customers in the easiest purchase of products and to familiarize them with the brand's concept.
Based on the assumption that the brand's role is to educate, the website also includes a blog for sharing knowledge and reinforcing the brand's expert character.
13. Brand Manual + assets
The visual identity system's elements are well-organized, catalogued, and accessible in a user-friendly database.
Furthermore, informative instructional materials, including a brand guide, have been developed to guide users on the effective utilization of this system.
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Posted Dec 5, 2024
Brand strategy, naming, visual identity system, web design for FTBL expert – a brand that combines its nutrition and comprehensive care for football players.
