Welcome Silesia – Book regional attractions by Lukasz Ociepka

Welcome Silesia – Book regional attractions

Lukasz Ociepka

Brand Designer

Brand Strategist

Web Designer

Adobe Illustrator

Adobe InDesign

Figma

Book regional attractions of Silesia. Fast and with short advance.

Welcome Silesia is an online platform that allows you to quickly and easily book attractions during your stay in the Silesia region of Poland. The idea is to promote the region by making it as easy as possible to reserve new experiences.

Scope of work:

Brand workshop • Logo project • Brand visual strategy • Brand messaging strategy • Identification elements • Brand manual • Promotional materials • Online platform/app – functional mockups (UX) • Online platform/app – layout (UI)

Start of the project

We had a clear plan to create an online platform for quick reservations for exciting trips in Silesia. However, we had no vision for how it should be visually communicated.

We prepared a project timeline and began with a workshop where we defined the goals and principles of the newly emerging brand.

Brand symbol

The main goal was to avoid incorporating the most typical Silesian accents that might be unclear to international customers.

Instead, we chose to focus on symbols related to travel, leisure, motion, and movement. This approach will emphasize the dynamic nature of the brand while still keeping a promise of time well spent.

Fortunately, we managed to include a subtle reference to the industrial character of Silesia – in the form of a gear, which is a universal symbol that shouldn't cause confusion.

Visual strategy

Colors

Instead, we chose to focus on symbols related to travel, leisure, motion, and movement. This approach will emphasize the dynamic nature of the brand while still keeping a promise of time well spent. Fortunately, we managed to include a subtle reference to the industrial character of Silesia – in the form of a gear, a universal symbol that shouldn't confuse.

Typography

The chosen font is Rubik, a sans-serif typeface that effectively reflects the industrial character of the region while remaining friendly and soft in perception, thanks to the applied rounded elements.

Key visual: illustration

To highlight the region's diversity and the wide range of leisure opportunities, an illustration reflecting these values has been designed.

The illustration references iconic buildings and elements in the Silesian region as well as possible sports activities. It can be used in many ways, both in marketing materials and on gadgets.

Brand Manual + assets

The visual identity system's elements are well-organized, cataloged, and accessible in a user-friendly database.

Furthermore, informative instructional materials, including a brand guide, have been developed to guide users on the effective utilization of this system.

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Posted Dec 5, 2024

An online platform that allows you to quickly and easily book attractions during your stay in the Silesia region of Poland.

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