NGHT – Production automation
Lukasz Ociepka
Production automation for
small and medium-sized enterprises
NGHT is a manufacturer of automated production solutions built on seamlessly operating mechatronic systems. The company targets small and medium-sized businesses looking to scale their operations.
Its core mission is to empower smaller enterprises by making production automation accessible and achievable.
Scope of work
Brand workshop • Brand messaging • Brand visual strategy • Logo project • Identification elements • Promotional elements • Social media system • Merch • Animations
The goal
The task was to create an entirely new brand. Together with the client, we started with strategic workshops where we developed the brand’s core foundations.
We decided to emphasize futurism and technical precision while maintaining an approachable and friendly feel.
Visual strategy
To achieve the set goals, I carefully selected the appropriate design elements. The custom typography in the logo features sharp, angular edges, softened by a single rounded element highlighted in yellow. This touch of yellow adds a positive and dynamic tone to the brand’s identity.
Dedicated icons were created to emphasize the core values, along with a technical-style illustration that reinforces the brand’s industrial and production-focused character.
Key visual
The central theme is the gateway – the most important component of CNC machines provided by the company. This symbolism is reflected in the slogan, “Your gateway to business growth,” which highlights the value of production automation while resonating with the key aspirations of small and medium-sized enterprises.
The gateway element is adapted to different formats where it is applied, enhancing NGHT’s recognition across various customer touchpoints.
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Posted Dec 5, 2024
Brand identity system for NGHT – a manufacturer of automated production solutions built on seamlessly operating mechatronic systems.
