Football Training Center – mental and physical prep
Lukasz Ociepka
Center for mental and physical preparation of football players
About the client
FTC is more than just another training facility – it’s where the impossible becomes possible. It’s a place where low self-esteem transforms into unshakable confidence, and mediocrity evolves into excellence.
The ultimate goal? To revolutionize Polish football. To become a legend. To achieve immortality.
Scope of work
Brand workshop • Brand messaging • Brand visual strategy • Logo projects (main brand + sub-brands) • Logo animation • Identification elements • Website – layout (UI) • Packaging • Merch • Promotional elements • Print publications • Social media graphics • Photography – Szymon Nawrat, Jakub Zajączkowski
The goal
Our goal was to create a brand that unites all ambitious football players and adds a sense of prestige to their journey.
I decided that the best way to achieve the this effect was to combine dynamics, elegance, and simplicity. An important objective was to create a symbol that would remain neutral for all players, regardless of the team they play for. And this is how the FTC symbol was born.
Sub-brands
The simplified form of the logo enabled seamless application of the concept across sub-brands.
These sub-brands expanded the scope of operations and strengthened the brand’s perception among its audience.
Webdesign
The website serves as the primary source of information about FTC and its offerings. It also functions as a platform for selling all services and products.
The main objective was to showcase what the workouts entail and the benefits they provide to the players
Pro Player Profile (concept)
A unique platform designed specifically for FTC players. To support their career development, we’ve created professional sports profiles.
Thanks to that, all key training data, football statistics, videos, and essential player information are conveniently accessible in one place.
Print publications
Sharing knowledge is at the core of the brand, so it was only natural to carry this approach onto the pages of an extensive books.
The result is an elegant and functional layout that allows readers to navigate the content with ease. Individual sections of the text are highlighted with annotations along the page edges, making it as simple as possible to locate the desired topics.
Packaging
One way the brand successfully transformed its values into a product was by developing an exceptional line of collagen-enriched supplements, thoughtfully crafted to meet the needs of football players.
The packaging designs further develop the established aesthetic and reinforce the brand’s uncompromising image.
Templates and promotional materials
In building a brand of this scale, maintaining consistency across all communication channels is essential. Every medium should convey the same idea and character, ensuring a clear and cohesive message.
As part of the project, templates were created for presentations used during webinars and training sessions, nutritional plans, and promotional vouchers, all designed to strengthen the brand’s cohesive visual identity.
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Posted Dec 5, 2024
Brand identity system, webdesign and packaging for FTC – more than just another training facility – it’s where the impossible becomes possible.
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