Content Strategy
Starting at
$
2,000
About this service
Summary
First time? Best time!
There’s nothing more rewarding than laying the perfect groundwork for your marketing efforts before you kick off. Short-term? You know exactly how to nurture your leads through your marketing funnel. Long term? You establish authority in your niche and drive good old organic traffic.
Not your first time? Even better.
Stay relevant to your customers. Be visible to new audiences. Smash your content marketing goals. We’ll double down on what’s working and level the playing field between you and your competitors.
What's included
Content Audit
Analyze your existing content for quality, relevance and performance to identify areas for improvement.
Competitor Analysis (Website + Social Media) (Keyword, Content, SWOT)
- See what is working for your competitors and how you can apply it to your brand - Spot opportunities to close gaps with better content - Save time on trial and error strategy and gain a competitive advantage
ICP + Audience Definition and Analysis + 3x User/Buyer Personas
Audience Definition - Give credence to your brand and online presence - Make your content and emails more engaging - Find out how your team sees your brand - Build rapport with prospects and existing users - Stand out from the competition Buyer/User Personas - Understand your audience - Cater to individual or specific audiences - Personalize your ads and campaigns - Improve how effective your marketing efforts are - Satisfy your audience's search intent
SERP Analysis for Main Keywords
- Identify ranking opportunities - Understand the search intent of your prospects - Guide the Content Strategy - On-page optimization insights
Semantic + Main Keyword Research (3x Funnel Stage)
The right keywords: - Boost organic traffic - Reach prospects in the consideration stage - Aid visibility in search results - Align with the search intent of your prospects - Amplify brand awareness
6-Month Content Distribution Roadmap (Website + Social Media)
This covers everything from content planning to measurement and answers who, how, what, why and when, explicitly.
DIY Kit
- Keyword Usage Guide - 3-in-1 SEO Checklist
5x Drip Email Sequence
A curated email series designed to nurture leads and drive conversions with precision timing.
1x Downloadable Lead Magnet
A resource designed to boost your specific solution, backed by expert research, insights from your sales and support team, with actionable steps
Content Repurposing Plan
Repurposing: - Refreshes well-performing content - Strengthens your SEO - Saves time and resources spent on creating new content from scratch
Pillar + Topic Clusters for ToFu, MoFu, BoFu articles
Using pillar topics will: - Improve website structure - Creates a network of related content - Increase search visibility - Establish your brand as an authority in your niche - Drive consistent traffic to your site via SEO blog content - Build topical relevance
Implementation and Monthly Support Calls
Invaluable opportunities to discuss your most pressing concerns and track KPIs.
Example projects
Skills and tools
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