What's included

• Content Audit

  Analyze your existing content for quality, relevance and performance to identify areas for improvement.

• Competitor Analysis (Website + Social Media) (Keyword, Content, SWOT)

  - See what is working for your competitors and how you can apply it to your brand - Spot opportunities to close gaps with better content - Save time on trial and error strategy and gain a competitive advantage

• ICP + Audience Definition and Analysis + 3x User/Buyer Personas

  Audience Definition - Give credence to your brand and online presence - Make your content and emails more engaging - Find out how your team sees your brand - Build rapport with prospects and existing users - Stand out from the competition Buyer/User Personas - Understand your audience - Cater to individual or specific audiences - Personalize your ads and campaigns - Improve how effective your marketing efforts are - Satisfy your audience's search intent

• SERP Analysis for Main Keywords

  - Identify ranking opportunities - Understand the search intent of your prospects - Guide the Content Strategy - On-page optimization insights

• Semantic + Main Keyword Research (3x Funnel Stage)

  The right keywords: - Boost organic traffic - Reach prospects in the consideration stage - Aid visibility in search results - Align with the search intent of your prospects - Amplify brand awareness

• 6-Month Content Distribution Roadmap (Website + Social Media)

  This covers everything from content planning to measurement and answers who, how, what, why and when, explicitly.

• DIY Kit

  - Keyword Usage Guide - 3-in-1 SEO Checklist

• 5x Drip Email Sequence

  A curated email series designed to nurture leads and drive conversions with precision timing.

• 1x Downloadable Lead Magnet

  A resource designed to boost your specific solution, backed by expert research, insights from your sales and support team, with actionable steps

• Content Repurposing Plan

  Repurposing: - Refreshes well-performing content - Strengthens your SEO - Saves time and resources spent on creating new content from scratch

• Pillar + Topic Clusters for ToFu, MoFu, BoFu articles

  Using pillar topics will: - Improve website structure - Creates a network of related content - Increase search visibility - Establish your brand as an authority in your niche - Drive consistent traffic to your site via SEO blog content - Build topical relevance

• Implementation and Monthly Support Calls

  Invaluable opportunities to discuss your most pressing concerns and track KPIs.