🎨 Branding - Upgrade Your Visual Identity

Starting at

$

2,000

About this service

Summary

Promise:
I’m here to help you transform your inconsistent and overwhelming visual presence into a clear, unique brand identity that your customers will easily recognize and love.
Benefits of a new, consistent brand identity:
Increased brand recognition in the market
Greater customer loyalty and retention
Enhanced brand credibility
Improved business value
What you get from working with me:
Brand & Competitor Analysis
Visual Direction & Moodboard
Brand Guidelines to ensure consistent visual communication
Color Palette & Typography
New logotype in multiple variations to fit different needs
Print materials: letterhead, business cards
Cohesive visual assets included in the package
Optional: A secondary matching logotype for your company’s sub-brand

Process

Step 1: Discovery & Planning
Kick-off Meeting: an about 30-minute meeting to discuss your brands goals, desired brand guidelines , page structure. This step helps me understand your target audience, and asses all elements you want to include in your brands new visual identity.
Step 2: Research & Discovery
Research: I will gather information about your brand and analyse the findings to get to know your business, industry, competitors, target audience etc.
Moodboard: I will summarise everything I found into a examplary moodboards presenting directions that your brand identity might take.
Design Direction: Based on my presentation you will select the design direction that suits your brand most, once approved I will move on to the next step.
Step 3: Logo Preferences Workshop
Logo Workshop: A 45-60min meeting during which I will asses your specific needs regarding logo design. Based on the knowledge from a design direction selected in the previous step I will be able to ask more precise questions.
Step 4: Brand identity definition
Logo: This step starts with logo design, based on the information I got on workshop meeting. Starting from 2-3 proposals and ending with your brand new perfet logotype.
Visual Design: In this step, I will select base of your brand identity - colors, typography, and imagery.
Client Approval: Every design round needs your approval to be sure we're heading in the right direction. Usually I offer 2 review and revert rounds. Once Everything is confirmed I can move to the next step.
Step 5: Other assets
Asstes Creation: Based on defined new brand identity I will create any collateral assets that you requested, such as key visual, social media templates, business cards, leaflets, brochures etc.
Client Approval: All assets must pass approval rounds, I will make adjustments based on your feedback, finalizing them.
Step 6: Putting it all together
Brand Guidelines: All of these assets will be handed over to you in a Brand Guidelines book and organized into designated folders.

What's included

  • Brand analysis & competition analysis

    Before starting the design, I begin with a thorough analysis of your brand's context and its competition.

  • Visual Direction & Moodboard

    I will establish a visual direction of your brand before designing the brand guidelines.

  • Logotype

    Includes variations of your new logotype and potential use cases presented in context. Base logo, secondary logo and logo mark. If nedded I can include additional logo for your company’s sub-brand.

  • Brand Guidelines

    Distinctive design guidelines for your brand, including color palette, typography, brand exploration on selected elements, imagery styling, and contextual positioning.

  • Social media & marketing asset add-ons

    I can incorporate key visuals into your brand design, to enable your team to create content for social media in house.

  • Brand on paper

    Letterhead, business cards, leaflets, brochures, fact sheets and any other requested advertising materials.

  • Set-up for conferences or expo

    Stand print design, leaflet, table prints design, all necessary collateral for the conferences to make your comapny stand out.

Recommendations

(5.0)

Artur Tomys • Equiqo

Client • Feb 7, 2025

I had a great experience working with Ewa on our new website. Her ability to adapt to feedback made the process seamless. She is responsive, professional, and delivers on time. I would absolutely work with her again.

Katarzyna Stelmach • Insightland

Client • Jan 21, 2025

Ewa was a perfect fit for our company’s rebrand and website design. She has a great eye, communicates well, responds quickly, and works lightning-fast. It was a pleasure working with her. Highly recommend!


Duration

2 weeks

Skills and tools

Brand Designer

Adobe Photoshop

Adobe Photoshop

Autodesk 3ds Max

Autodesk 3ds Max

Blender

Blender

Figma

Figma