E-commerce website design for a subscription-based CBD brand

Lekko aimed to to easily add new products to their website, notably monthly subscriptions, to enhance customer retention and educate visitors on CBD. I performed a complete e-commerce website redesign for a visually appealing and user-friendly experience. The result? An enticing design driving increased engagement for Lekko's offerings.

Lekko is a Polish company offering their clients CBD products to reduce the stress from day-to-day anxieties.

Not everyone knows CBD or how it works, but everyone visiting Lekko’s website can now learn it quickly. The landing page introduces the visitor to CBD and tells them what they need to know in an approachable way.

Since Lekko has constantly been expanding its offer, I simplified adding new products by introducing editable modules.

Each product page now has two purchase options: a subscription or a one-time purchase.

My user research has revealed that people often struggle with choosing the right oil amount. I devised a simple solution: a calculator that helps determine the correct personal oil dose.

The design emphasized movement and animations. Initially, the high-quality bottle render caused loading delays. I optimized a seamless transition from landing to product pages, eliminating image reloads and therefore the waiting problem.

Lekko ships their products in the most beautiful boxes. Their design contributes to the user’s first impression of the brand. It inspired me and influenced the website’s clean look.

While the landing page plays with many fun effects, I kept the store page simple with an easy sorting mechanism. No distractions – just the user and Lekko’s finest solutions.

Working with Lekko to make the website embody the brand’s vision was a pleasure. I thoroughly enjoyed playing with the brand’s color palette and discovering how the choice of content type can alter the digital design.