New website design and brand refresh for a software house
Ewa Saska
Project Scope
Equiqo requested my help with a complete brand refresh and website redesign. Their goal was to modernize their visual identity, create a distinct portfolio section, and present their services clearly to potential clients. The result is a refreshed electric blue branding palette, enhanced with vibrant tones, and a sleek website that reflects their innovative approach.
Project
Equiqo requested my help with a complete brand refresh and website redesign. Their goal was to modernize their visual identity, create a distinct portfolio section, and present their services clearly to potential clients. The result is a refreshed electric blue branding palette, enhanced with vibrant tones, and a sleek website that reflects their innovative approach.
Client
Equiqo provides tailored software development solutions, including managed talent, software delivery, and consulting. They help startups and enterprises modernize IT systems, enhance scalability, and build superior digital products.
Branding:
I modernized Equiqo’s brand identity, introducing an electric blue as the core color, complemented by a collection of bright tones to differentiate services. The centerpiece of the refresh was a dynamic motif inspired by an AI-like orb of specks, symbolizing innovation.
Presentation & Stationery:
A cohesive company presentation and stationery suite were developed to align with the new branding. These materials balanced professionalism with bold visuals, ensuring consistency across all touchpoints.
Main Challenges
Outdated brand colors and visual identity that didn’t align with the company’s vision.
A website lacking clarity, failing to showcase their services effectively.
The need for a unique portfolio layout to highlight the distinctiveness of their projects.
Incorporating AI-themed projects while adhering to current web design trends.
Website Design
The new website was designed with a focus on usability. A clean layout highlighted services, with vibrant accents from the brand palette. A dedicated portfolio section was introduced, featuring a custom layout for showcasing unique case studies.
Key Results
A modern brand identity centered on electric blue and AI-inspired motifs.
A user-friendly website aligned with current design trends.
Enhanced portfolio that emphasizes the uniqueness of each project.
Clear and intuitive service overviews, tested and refined for a seamless user experience.
Client Feedback
"Ewa gave our brand a new lease of life. From the new identity to the stunning website redesign, every detail reflected our vision perfectly. Her professionalism and creativity made the entire process a pleasure."
Case study on my website
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Posted Dec 12, 2024
Equiqo aimed to modernize their visual identity enhance their portfolio and services. The result: refreshed, vibrant branding and a sleek, innovative website.
