Rebranding & website design for a data analytics company
Ewa Saska
Project Scope
Insightland approached me with an ambitious goal: to redefine their brand identity and digital presence as they shifted their focus from SEO to data-driven analytics. This required a new branding strategy and a website design that highlighted their expertise while preparing them for new market outrech and enabling scalability.
Client
Insightland is a consultancy specializing in SEO and analytics, helping businesses turn data into actionable insights. They focus on data visualization, AI-driven solutions, and strategic management to optimize decision-making and drive growth.
Branding
Data-centric visual language anchored by a modernized turquoise from previous brand identity. The branding highlights a two graphic motifs, a 2D wave, resembling bar chart and 3D inspired by pie chart.
Main Graphic Motif
The main hero of the design is a 3D-rendered pie-chart-inspired animation. Designed exclusively for Insightland, it symbolizes data analysis and integration. This striking visual not only enhances the homepage but is also used for key brand announcements.
Main Challenges
Transforming the perception of Insightland from SEO specialists to analytics innovators.
Creating a versatile style guide that empowered non-designers to maintain visual consistency.
Retaining the brand’s existing turquoise color while modernizing its appearance.
Designing a website that integrated complex animations without sacrificing usability.
Additional graphic motif
We introduced a dynamic wave motif inspired by bar charts and wave graphs, symbolizing the fluidity and precision of data. This versatile design element seamlessly integrates into backgrounds, imagery accents, and presentations.
Web Design
A clean, modern aesthetic with subtle animations complementing the main graphic motif, enhancing the user experience.
Web Structure
The website structure was reimagined to prioritize usability and scalability. Key offerings were reorganized into categories, ensuring that potential clients could quickly find relevant information.
Key Results
Enhanced usability with employee-friendly Brand Book for content creation.
A refreshed brand identity that resonates with Insightland’s analytics-driven vision.
A scalable, visually engaging website optimized for new market outreach.
Client Feedback
"Working with Ewa elevated our brand to the next level. From the new colours to website structure, she redefined how we present ourselves in the market, all aligned with our analytics driven focus. The results speak for themselves—we're now perfectly positioned for future growth."
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Posted Dec 12, 2024
Insightland approached me with an ambitious goal: redefine their brand identity and digital presence as they shifted focus from SEO to analytics.
