Summary

FAQs

• What makes you good at writing this type of pitch?

  I have extensive promotional writing experience in a variety of fields. I also have a Marketing Degree and an MBA, and many years of experience in the business world. I bring all of that expertise to finding the best way to feature your content. I take pride in delivering an excellent product.

• What is an elevator pitch?

  It is a valuable marketing tool to have readily available. It's a sales pitch that you can deliver in 30 to 60 seconds - the length of time it takes for an elevator trip. It is meant to be delivered person to person.

• What is the outcome you want from delivering an elevator pitch?

  Ideally, a purchase decision is optimal. But many times, you are pleased to get a meeting, where you can more fully describe your product or service. A "closing" which results in a meeting is a great outcome.

• Is the elevator pitch a complete description of my products or services?

  No, in 30 to 45 seconds, you don't have time to fully describe your products or services fully. You have to pick the key elements that will engage the buyer, and those are the details we want to find and maximize.