Full Branding + Social Starter Package

pro

Top Independent

Samantha Glassman

(5)

Contact for pricing

About this service

Summary

Why should you work with me?

I am a passionate designer and art director with a degree and background in design and strategic communications. Through my graphic design and marketing coursework, freelance, and agency design work for various brands, and personal projects, I have become skilled at strategic thinking and creative problem-solving.

This is where you come in. I am passionate about using my creative skills and unique design perspective to help your brand reach its potential. Through my unique perspective and broad skillset, I will help guide you and empower you to propel your business forward. A brand's success is in how it genuinely connects with an audience– allow me to help you to cultivate an audience that believes in your brand as much as you do.

Who should consider this package:

If you're looking to go ALL in on your brand this package is for you! You will be going a step up above the full branding package, with templated posts, feed curation, and a personalized deck personalized to give you what you need to launch your business on social media. We will work together to establish core visuals that best reflect your brand. My goal is to help you define your brand, visually and strategically so we will also work together to establish a brand that differentiates itself from others.

What our process will look like:

🤝🏻Step 1: A 1:1 meeting to discuss your vision, and goals for working together and establish deliverable timelines. I will ask for 30% of your total deposit upfront before we begin the process.

✨Step 2: Brand Strategy and Target Audience. I will conduct research on your target audience and come up with brand keywords that will best represent your brand, both on and off social media.

🎨 Step 3: Establishing a Visual Direction. After we establish brand keywords, I will create a personalized mood board establishing the visual direction of your brand.

🧚🏻‍♂️ Step 4: Logo Variations and Color Palette. I will work to create 3 different logo variations. We will then decide on a color palette to incorporate into the logo suite.

🌟 Step 5: Brand Pattern, Mockup, and Business Card Design. After we decide on your final logo suite and branding colors I will create a brand pattern in up to 3 different color variations, mockups for your brand, and a front/back design for a business card.

✍️ Step 6: Social Strategy and Content Pillars. I will conduct research on your target audience as well as a competitive analysis. From here I will create content pillars– different types of posts and themes to generate content from.

🧡 Step 7: Thoughtfully Designed Social Media Posts. I will work to create around 5 thoughtfully designed static social posts and 6 Instagram story highlight covers. The number of posts may vary depending on your brand's needs.

🖊 Step 8: Revisions Revisions Revisions. Sample drafts will be sent + a discussion of any edits if needed. We can do up to 3 rounds of revisions throughout the process.

👏 Step 9: Project delivery. Yay! we made it 🥳 🎉. I will send over your logo files in various formats, your brand, and social media mood boards, brand patterns, mockups, and your business card files. I will also include a branding guide, social strategy deck, and curated Instagram feed for you to refer to. If you would like any add-ons let me know!

What's included

Moodboard
2x mood boards– one for your brand and one for your social media
Logo suite
Primary, Secondary & Submark logos
Color Palette
Your brand's primary colors and accent colors
Brand icon
1x graphic/illustration for your brand
Mockups
see your logo in action
Brand pattern
2x colored patterns perfect for packaging, web, and social media. incorporating your brand icon and colors
Business Card
front and back design with brand pattern/logo/colors. physical cards not included
6 Highlight Covers
for use on your IG platform
5 Social Posts
for you to use on your social media platforms
Social Strategy Deck
personalized deck including Content Pillars for your social media content, tips, caption ideas, and insight into your target audience
Curated Instagram feed
layout ideas for your feed incorporating templates

Recommendations

(5.0)

Lisette Phillips

Client • Sep 3, 2024

Recommended

Samantha did a great job creating custom packaging for my brand! Her attention to detail, quick responses, and ability to listen and really understand my vision made the entire process smooth and enjoyable!

Kendall Stempel • DocStation

Client • Jan 23, 2024

Recommended

Working with Samantha has been so seamless and rewarding! As a creative graphic designer and detail-oriented businesswoman, she excelled in developing a comprehensive social media post template for the year. Her blend of creativity and organization has significantly enhanced our digital strategy, making her contributions invaluable! I plan on continuing this partnership for sure!

Weronika Kontykiewicz-Biel • Lifecycle Evolution

Client • Oct 26, 2023

Recommended

Samantha is a great designer: highly competent, responsive (which is a rare thing in the creative world), and open-minded. She's able to combine her professional expertise with the demanding expectations of clients, suggesting various solutions, communicating challenges and opportunities on the way, and supporting them throughout the whole creation process. Samantha is a valuable partner in branding and graphic design projects and our collaboration will definitely continue in the near future!

Flora Derqui • Uphint

Client • Jun 13, 2023

Recommended

I had the pleasure to collaborate with Samantha where she showcased Uphint in a brilliant video on her social media accounts (Instagram and TikTok). She understood completely the type of video and target that we needed and obtained very good results in less than 48 hours! Working with her was a breeze, her professionalism exceeded my expectations! I wholeheartedly recommend Samantha for any creative endeavor

Paz Zvick • Oro Creative

Client • Jun 8, 2023

Recommended

Samantha was a great partner to collaborate with! We worked together on creating a video for WiseStamp and Samantha was quick to respond, cooperative and very oriented to creating a content that aligns with the brand's expectations and guidelines. I enjoyed working with her and would be happy to collaborate with her in future projects.

Skills and tools

Brand Designer

Graphic Designer

Logo Designer