Why should you work with me?

I am a passionate designer and art director with a degree and background in design and strategic communications. Through my graphic design and marketing coursework, freelance, and agency design work for various brands, and personal projects, I have become skilled at strategic thinking and creative problem-solving.

This is where you come in. I am passionate about using my creative skills and unique design perspective to help your brand reach its potential. Through my unique perspective and broad skillset, I will help guide you and empower you to propel your business forward. A brand's success is in how it genuinely connects with an audience– allow me to help you to cultivate an audience that believes in your brand as much as you do.

Who should consider this package:

If you're looking to go ALL in on your brand this package is for you! You will be going a step up above the full branding package, with templated posts, feed curation, and a personalized deck personalized to give you what you need to launch your business on social media. We will work together to establish core visuals that best reflect your brand. My goal is to help you define your brand, visually and strategically so we will also work together to establish a brand that differentiates itself from others.

What our process will look like:

🤝🏻Step 1: A 1:1 meeting to discuss your vision, and goals for working together and establish deliverable timelines. I will ask for 30% of your total deposit upfront before we begin the process.

✨Step 2: Brand Strategy and Target Audience. I will conduct research on your target audience and come up with brand keywords that will best represent your brand, both on and off social media.

🎨 Step 3: Establishing a Visual Direction. After we establish brand keywords, I will create a personalized mood board establishing the visual direction of your brand.

🧚🏻‍♂️ Step 4: Logo Variations and Color Palette. I will work to create 3 different logo variations. We will then decide on a color palette to incorporate into the logo suite.

🌟 Step 5: Brand Pattern, Mockup, and Business Card Design. After we decide on your final logo suite and branding colors I will create a brand pattern in up to 3 different color variations, mockups for your brand, and a front/back design for a business card.

✍️ Step 6: Social Strategy and Content Pillars. I will conduct research on your target audience as well as a competitive analysis. From here I will create content pillars– different types of posts and themes to generate content from.

🧡 Step 7: Thoughtfully Designed Social Media Posts. I will work to create around 5 thoughtfully designed static social posts and 6 Instagram story highlight covers. The number of posts may vary depending on your brand's needs.

🖊 Step 8: Revisions Revisions Revisions. Sample drafts will be sent + a discussion of any edits if needed. We can do up to 3 rounds of revisions throughout the process.

👏 Step 9: Project delivery. Yay! we made it 🥳 🎉. I will send over your logo files in various formats, your brand, and social media mood boards, brand patterns, mockups, and your business card files. I will also include a branding guide, social strategy deck, and curated Instagram feed for you to refer to. If you would like any add-ons let me know!