Juice Shop Smoothies is a locally owned and operated smoothie shop in North Carolina.

Redesign the company logo and website to best attract new customers and establish a brand that stands out from others. I felt the logo and branding needed a refresh. I developed a new playful and fun brand identity and redesigned their web and mobile sites to reflect this.

I designed a typography-focused logo. I incorporated bubble text, and bright colors and utilized negative space to form the smoothie cup.