Juice Shop Smoothies | Branding + Web Design
Samantha Glassman
Art Director
Graphic Designer
UX Designer
Adobe Illustrator
Adobe Photoshop
👉 About the Brand
Juice Shop Smoothies is a locally owned and operated smoothie shop in North Carolina.
👉 The Brief
Redesign the company logo and website to best attract new customers and establish a brand that stands out from others. I felt the logo and branding needed a refresh. I developed a new playful and fun brand identity and redesigned their web and mobile sites to reflect this.
👉 Before
Juice Shop logo before redesign
& After
I designed a typography-focused logo. I incorporated bubble text, and bright colors and utilized negative space to form the smoothie cup.
Branding (colors and logo variations)
Web & Mobile Site Design
